"There are currently more than 2 million sellers on Amazon worldwide" is the most common description of the Amazon Marketplace. However not only is it not true this figure is also irrelevant. We estimate that 25% of Gross Merchandise Volume (GMV) on Amazon.com marketplace is through just top 1,000 sellers.
Last week Walmart passed the milestone of 15,000 Walmart marketplace sellers. On average a seller has 2,550 products listed for sale. And yet it is hard to know what any of these mean in terms of the potential of the marketplace since none of these figures are performance related.
Marketplace Pulse founder Juozas "Joe" KaziukÄ—nas presented a keynote at Retail Global Las Vegas 2017 conference on September 12th. Joe's keynote, titled "The Future of Marketplaces", looked at what makes a successful marketplace, and how the marketplace model built by Amazon 17 years ago - despite them leading the market - might not be the only way to do it.
Sandy Douglas of Coca-Cola said "Don't think of e-commerce as a channel. It's a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled." It's rare to see traditional retailers, or manufacturers get it.
39% percent of sellers received half or more of their feedback in a single marketplace out of those with feedback in all European marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace.
In the end there are very few winners. And the biggest loser might just be Amazon.
Historically Amazon and eBay sellers were born out of bootstrapping. Same happened in the supporting market. But increasingly so we started to notice venture-backed businesses make moves in the market. Both as sellers, and as solution providers to other sellers.
We have a love-hate relationship with private labeling. On the one hand it has allowed many sellers launch their own brands, and thus move beyond reselling. But on the other hand private labeling done at scale is ruining Amazon's catalog.
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We have the largest ecommerce data set including millions of sellers and brands. The data set is frequently updated, and we are always adding new features.
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