Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.
Amazon marketplace launched in Canada in November, 2003.
54,180 new sellers this year, 190 per daySo far this year 54,180 sellers joined the Amazon.ca marketplace. This equals to 190 new sellers every day. During the last month alone 6,092 new sellers joined. This is more than on other months this year.
83,049 sellers have products listed for saleThere are 83,049 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 24,414 sellers received a feedback review in a month. However during past 12 months 65,287 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
48% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 46% of the top 100 sellers, 57% of the top 1,000 sellers, and 48% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 98 products listed by sellers using FBA vs. 31,067 by those who don'tOn average a seller has 17,085 products listed for sale. Those who use FBA have 98 products listed on average, much less than those who don't use FBA at 31,067 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 14%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Amazon.ca Categories has the full list of top categories.
264,536 feedback reviews in a monthAll sellers received a total of 264,536 feedback reviews in a month. Top sellers accounted for 90% of that. During the last 12 months on average 277,881 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.ca sellers.
HalloweenCostumes with 312% feedback increase at the top of trending sellers listDuring the last month HalloweenCostumes increased their feedback received by 312% from the month before. They are at the top of the trending sellers list. They are currently ranked 104th overall. Other trending sellers have also increased their feedback reviews: susenstone by 158%, Max Auto Parts by 148%, Speedy Hen by 105%, ShoeMetro CA by 92%, and BookMobCanada by 72%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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