Amazon.ca Marketplace in Canada

Amazon Canada

Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

59,101 new sellers this year, 190 per day

So far this year 59,101 sellers joined the Amazon.ca marketplace. This equals to 190 new sellers every day. During the last month alone 5,876 new sellers joined. This is more than on other months this year.

85,908 sellers have products listed for sale

There are 85,908 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 24,842 sellers received a feedback review in a month. However during past 12 months 66,793 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

48% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 43% of the top 100 sellers, 57% of the top 1,000 sellers, and 48% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 99 products listed by sellers using FBA vs. 35,118 by those who don't

On average a seller has 19,228 products listed for sale. Those who use FBA have 99 products listed on average, much less than those who don't use FBA at 35,118 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 13%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Amazon.ca Categories has the full list of top categories.

277,634 feedback reviews in a month

All sellers received a total of 277,634 feedback reviews in a month. Top sellers accounted for 91% of that. During the last 12 months on average 283,280 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.ca sellers.

Zoetouch with 1,044% feedback increase at the top of trending sellers list

During the last month Zoetouch increased their feedback received by 1,044% from the month before. They are at the top of the trending sellers list. They are currently ranked 115th overall. Other trending sellers have also increased their feedback reviews: HalloweenCostumes by 226%, DC TRADE by 122%, _betterworldbooks_ by 104%, Nearfine by 73%, and Pertemba CA by 70%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.ca sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
importcds__ 1 1 1
JEDirect CA 2 2 19
Book Depository CA 3 3 2
Spigen CANADA 4 5 12
Round3CA 5 6 11
Rarewaves-CA 6 12 15
AnkerDirect-CA 7 7 16
Patec 8 8 25
UrbanInspirations 9 11 9
VicTsingDirect 10 10 36
BSCstore CA 11 4 17
-Supermart 12 28 129
discounttown 13 16 40
All Dazzling 14 9 33
theWireless Company 15 14 3
langton_distribution 16 17 45
momox ca 17 23 58
greatbuy_books_usa 18 19 37
CN ENTERPRISE 19 45 225
SaveOnMany 20 24 53
Warehouse Deals 21 27 54
UGREEN GROUP LIMITED 22 25 103
Aukey Direct 23 13 28
Caseology® 24 31 110
Utopia Deals 25 156 602
BWBCANADA 26 21 70
DC TRADE 27 125 213
i-Tronics 28 39 148
usedsalesca 29 18 5
awesomebookscanada 30 22 14
wobcanada 31 15 8
Fintie CA 32 26 67
Pharmapacks 33 59 215
Sunvalleytek Canada 34 20 56
Art Naturals Canada 35 44 141
HalloweenCostumes 36 317 642
USA Super Store 37 38 194
Premier Sales (Canada) 38 46 165
Shopville Canada 39 37 35
PictekDirect 40 49 193
biddeal 41 35 23
DIGIPARTS 42 36 64
Tech Armor CA 43 34 47
LUCKY ELECTRONICS LTD 44 724 1,992
Mikes Computer Shop 45 79 251
Eforcity 46 152 31
moviemars-canada 47 51 10
etailz CA 48 43 66
Shoptictoc 49 78 306
Mosiso Canada 50 60 131
Discover With Dr. Cool 51 162 604
HDE CA 52 48 43
J&D Tech Canada 53 140 413
Etekcity Corp 54 50 85
nagiry 55 58 24
KWCommerce 56 66 155
more_for_u 57 70 4
marvelio-ca 58 62 29
BIC Warehouse - (Includes all tax and Duties) 59 33 57
ShoeMetro CA 60 126 236
_betterworldbooks_ 61 30 6
Rarewaves-US 62 63 190
MonkeyJack 63 409 1,277
Speedy Hen 64 278 305
PWR+ 65 71 77
XCSOURCE-CA 66 52 102
Certified Battery 67 42 62
Eshopic 68 83 38
Leelbox 69 54 196
Premium Nature 70 150 582
Peyou CA Ltd 71 72 259
Smart Shop Online 72 67 97
ESR Case CA Store 73 90 188
Canadian Shoppe 74 32 27
OhuhuDirect CA 75 61 154
huhushop 76 130 490
HaborDirect 77 88 221
Millennium Resell 78 289 775
BattPit® 79 86 79
susenstone 80 94 247
Nearfine 81 189 74
Max Auto Parts 82 261 342
Ink First 83 64 113
Layger 84 84 227
VitaminsHub 85 374 1,183
Mystic-Moments 86 57 210
beat_goes_on 87 99 46
EBL official 88 123 473
TheOnlineDrugstore - USA 89 89 249
Expressbuying 90 87 187
Hoosier Hill Farm Canada 91 100 289
Hyperikon 92 160 505
[email protected] Medical 93 77 156
Orzly Shop 94 118 243
Warehouse105 95 95 94
COOZO US 96 148 468
ABCsell 97 81 167
Pertemba CA 98 69 143
i-Blason LLC 99 547 1,560
Amre Supply 100 112 203

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