Top Amazon Canada Marketplace Sellers

Amazon Canada

Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

54,180 new sellers this year, 190 per day

So far this year 54,180 sellers joined the Amazon.ca marketplace. This equals to 190 new sellers every day. During the last month alone 6,092 new sellers joined. This is more than on other months this year.

83,049 sellers have products listed for sale

There are 83,049 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 24,414 sellers received a feedback review in a month. However during past 12 months 65,287 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

48% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 46% of the top 100 sellers, 57% of the top 1,000 sellers, and 48% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 98 products listed by sellers using FBA vs. 31,067 by those who don't

On average a seller has 17,085 products listed for sale. Those who use FBA have 98 products listed on average, much less than those who don't use FBA at 31,067 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 14%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Amazon.ca Categories has the full list of top categories.

264,536 feedback reviews in a month

All sellers received a total of 264,536 feedback reviews in a month. Top sellers accounted for 90% of that. During the last 12 months on average 277,881 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.ca sellers.

HalloweenCostumes with 312% feedback increase at the top of trending sellers list

During the last month HalloweenCostumes increased their feedback received by 312% from the month before. They are at the top of the trending sellers list. They are currently ranked 104th overall. Other trending sellers have also increased their feedback reviews: susenstone by 158%, Max Auto Parts by 148%, Speedy Hen by 105%, ShoeMetro CA by 92%, and BookMobCanada by 72%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
JEDirect CA 1 3 20
importcds__ 2 1 1
Spigen CANADA 3 5 13
Book Depository CA 4 2 2
Round3CA 5 6 12
AnkerDirect-CA 6 7 16
Rarewaves-CA 7 12 15
UrbanInspirations 8 11 9
Patec 9 8 25
BSCstore CA 10 4 17
VicTsingDirect 11 10 36
All Dazzling 12 9 35
BWBCANADA 13 22 70
theWireless Company 14 14 3
discounttown 15 16 41
langton_distribution 16 18 46
-Supermart 17 31 152
Aukey Direct 18 13 28
momox ca 19 26 61
Caseology® 20 30 115
greatbuy_books_usa 21 19 38
SaveOnMany 22 24 53
usedsalesca 23 17 5
CN ENTERPRISE 24 50 254
UGREEN GROUP LIMITED 25 25 109
Fintie CA 26 23 69
more_for_u 27 67 4
Utopia Deals 28 229 789
wobcanada 29 15 8
Warehouse Deals 30 29 54
Mosiso Canada 31 63 138
i-Tronics 32 43 162
Art Naturals Canada 33 46 147
Pharmapacks 34 69 234
Sunvalleytek Canada 35 21 58
PictekDirect 36 49 198
awesomebookscanada 37 20 14
Mikes Computer Shop 38 88 274
BIC Warehouse - (Includes all tax and Duties) 39 33 56
Premier Sales (Canada) 40 45 169
biddeal 41 36 23
DIGIPARTS 42 37 65
Tech Armor CA 43 34 47
Layger 44 82 231
etailz CA 45 41 66
Eforcity 46 180 31
USA Super Store 47 42 202
Shopville Canada 48 39 34
moviemars-canada 49 51 10
HDE CA 50 47 43
Etekcity Corp 51 48 85
Imbrum 52 141 520
marvelio-ca 53 60 29
Leelbox 54 55 201
Ink First 55 64 113
XCSOURCE-CA 56 54 102
KWCommerce 57 73 160
nagiry 58 58 24
Canadian Shoppe 59 32 27
Certified Battery 60 38 63
DC TRADE 61 170 239
OhuhuDirect CA 62 61 155
J&D Tech Canada 63 157 466
BattPit® 64 84 80
Shoptictoc 65 85 321
BookMobCanada 66 266 310
[email protected] Medical 67 76 158
Rarewaves-US 68 65 193
PWR+ 69 77 77
EBL official 70 137 506
Premium Nature 71 168 634
MonkeyJack 72 606 1,673
CrestView 73 79 149
ShoeMetro CA 74 135 244
Peyou CA Ltd 75 80 273
ESR Case CA Store 76 94 191
beat_goes_on 77 99 45
Expressbuying 78 86 188
huhushop 79 147 528
Discover With Dr. Cool 80 200 699
Afunta-mall 81 117 283
HaborDirect 82 81 229
Eshopic 83 87 37
Aero Malls 84 131 211
Smart Shop Online 85 72 97
BookOutlet Canada 86 52 18
TheOnlineDrugstore - USA 87 92 256
TUNESUS 88 59 73
Mystic-Moments 89 56 213
ECO-FUSED Canada 90 93 140
Hoosier Hill Farm Canada 91 106 299
Amre Supply 92 115 205
susenstone 93 95 258
roundmedia 94 75 26
Chalkys CA 95 35 49
Speedy Hen 96 350 313
Warehouse105 97 96 95
OneDealOutlet Canada 98 167 164
Fulfillment Express CA 99 71 59
VitaminsHub 100 497 1,454

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