Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Marketplace Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

86% of Amazon.es marketplace sellers also sell on other European marketplaces. 79% of Amazon.it, 79% of Amazon.fr, 53% of Amazon.de, and 49% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 36% 32% 23% 29%
Amazon Germany 39% - 35% 25% 32%
Amazon France 57% 58% - 41% 51%
Amazon Spain 63% 64% 62% - 62%
Amazon Italy 57% 58% 54% 44% -

53% of the top 1,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 66% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 21% of the 1,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 43,859 - 100% - - -
musicMagpie 28,302 100% - - - -
momox fr 18,653 - - 100% - -
dodax-online-uk 14,644 100% - - - -
World of Books Ltd 14,529 100% - - - -
reBuy reCommerce GmbH 9,871 - 92% 8% - -
Revival Books Ltd 8,790 100% - - - -
OnlineMusicFilmsGames 8,151 100% - - - -
CSL-Computer 8,073 11% 56% 11% 8% 14%
AnkerDirect 7,750 47% 32% 8% 1% 12%
Book Depository 7,572 100% - - - -
all your music 6,929 100% - - - -
Sunvalleytek-UK 6,379 39% - 19% 9% 34%
Warehouse Deals 6,308 - 100% - - -
Passionné Capricorne 5,756 27% 19% 28% 10% 15%
UGREEN GROUP LIMITED UK 5,752 27% 22% 21% 10% 20%
KW-Commerce 5,206 10% 48% - 12% 30%
JEDirect UK 5,163 41% 14% 13% 13% 20%
DOMU UK 4,988 95% 2% 2% 1% 1%
RecycLivre 4,955 - - 100% - -
yueying 4,877 12% 18% 17% 14% 39%
Songmics 4,742 20% 29% 17% 11% 23%
dodax-shop 4,449 - 100% - - -
Grand Plaisir 360 4,246 17% 17% 34% 12% 21%
Amazon US 4,158 100% - - - -
PolyPostalBags 4,117 100% - - - -
VICTSING 3,879 6% 16% 27% 30% 21%
PEARL Versandhaus 3,593 - 100% - - -
Patox 3,532 16% 18% 19% 20% 28%
iVoler EU 3,372 - 12% 23% 13% 52%
AICEK IT 3,348 5% 17% 19% 18% 40%
betterworldbooksltd 3,302 100% - - - -
the book house 3,275 100% - - - 0%
Fintie EU 3,255 38% 39% 9% 6% 9%
ZOverstocksDE 3,238 - 100% - - -
MoKoDirect EU 3,222 34% 21% 11% 15% 19%
decolectrix2013 3,200 26% 45% 26% 0% 2%
ZOverstocksFR 3,190 - - 100% - -
longtop 3,097 63% 7% 7% 3% 21%
ZOXS GmbH 3,011 - 100% - - -
sourcingmap 2,980 6% 36% 24% 12% 23%
supermart USA 2,859 52% 16% 12% 7% 12%
Brit-Books 2,815 100% - - - -
musique-pour-vous 2,808 - - 100% - -
Bahamut Media Group 2,791 100% - - - -
SPARES-2-GO 2,729 89% 2% 3% 2% 3%
BOOKS etc 2,720 100% - - - -
Greener_Books 2,720 100% - - - -
GoldenSwing 2,719 51% 10% 14% 12% 13%
NEON Mart 2,719 38% 35% 11% 9% 7%
ESR Case EU Store 2,705 39% 18% 14% 11% 19%
Round3 UK 2,698 100% - - - -
DURONIC 2,685 88% 1% 3% 3% 5%
First4Spares 2,662 85% 5% 7% 1% 2%
Inateck 2,635 21% 35% 18% 8% 19%
awesome_books_001 2,595 100% - - - -
Blue Herbs 2,581 81% 6% 6% 3% 3%
Digiflex 2,515 41% 16% 12% 6% 25%
ZBT International Trading GmbH 2,456 - 100% - - -
A-MONTAIN 2,401 - 28% 35% 15% 21%
TECHGEAR Solutions 2,398 85% 1% 12% 0% 1%
dodax-online-fr 2,377 - - 100% - -
LightingandMobileAccessoriesUK 2,355 100% - - - -
oodji 2,263 13% 29% 21% 12% 25%
Naissance 2,253 42% 17% 19% 8% 14%
XCSOURCE 2,228 23% 15% 17% 19% 27%
Blackwell's UK 2,213 92% 7% - 1% -
countryhouselibrary 2,210 90% 6% 4% 0% 1%
The Light Factory 2,158 89% 3% 4% 3% 2%
Universal Color 2,156 41% - 23% 25% 11%
EasyAcc.D Store 2,141 21% 56% 5% 2% 16%
uniqueplace-uk 2,091 100% - - - -
A ENTERTAINMENT 2,090 84% 4% 6% 2% 4%
Infinite_Books 2,080 100% - - - -
Spigen Italy 2,049 - - - - 100%
Trend Mall 2,045 27% 15% 11% 28% 19%
Wohnen, Buero und Betrieb 2,008 - 100% - - -
DékorWNN 2,001 23% 23% 19% 12% 24%
Rampow 2,001 0% 27% 27% 15% 30%
Nu U Nutrition 1,975 49% 32% 4% 4% 10%
DEUBA GmbH & Co. KG 1,945 8% 80% 6% 3% 4%
angemart1999 1,930 36% 10% 22% 18% 14%
Weetop 1,923 47% 14% 15% 15% 10%
A Brilliant Planet 1,906 47% - - 26% 27%
dodax-italy 1,896 - - - - 100%
ReNew Entertainment 1,872 91% 3% 2% 1% 2%
-uniqueplace- 1,862 - 100% - - -
Spigen 1,831 100% - - - -
zoreno-deutschland 1,816 - 100% - - -
OMOTON UK 1,813 22% 40% 22% 11% 4%
PGTA 1,812 43% 19% 38% - -
SNaylerBooks 1,790 100% - - - -
HISERT, Preise inkl.MwSt 1,789 9% 53% 15% 7% 16%
eaglebooksUK 1,783 92% 5% - 1% 2%
meinemarkenmode 1,776 - 77% 8% 3% 11%
Englishpostbox 1,772 83% 2% 11% - 4%
*MEMORYKING* 1,721 4% 83% 5% 3% 4%
Spigen DE Direct 1,720 - 100% - - -
Handkraft 1,710 - 48% 35% 17% -
Sonline-HK 1,707 6% 18% 33% 14% 29%

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.