Amazon.fr Marketplace in France

Amazon France

Amazon launched Amazon.fr on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.

66,584 new sellers this year, 214 per day

So far this year 66,584 sellers joined the Amazon.fr marketplace. This equals to 214 new sellers every day. During the last month alone 5,384 new sellers joined. However this is less than on other months this year.

112,438 sellers have products listed for sale

There are 112,438 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 34,431 sellers received a feedback review in a month. However during past 12 months 81,320 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

46% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 44% of the top 100 sellers, 45% of the top 1,000 sellers, and 46% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.fr marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 328 products listed by sellers using FBA vs. 25,372 by those who don't

On average a seller has 16,001 products listed for sale. Those who use FBA have 328 products listed on average, much less than those who don't use FBA at 25,372 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in High-Tech category

27% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison at 20%, Sports et Loisirs at 10%, and Jeux et Jouets at 8%. Top Amazon.fr Categories has the full list of top categories.

410,714 feedback reviews in a month

All sellers received a total of 410,714 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.fr sellers.

reBuy reCommerce GmbH FR with 718% feedback increase at the top of trending sellers list

During the last month reBuy reCommerce GmbH FR increased their feedback received by 718% from the month before. They are at the top of the trending sellers list. They are currently ranked 24th overall. Other trending sellers have also increased their feedback reviews: MOPISS by 671%, Fancy Dress Worldwide by 218%, Round3FR by 80%, longtop by 77%, and Mon Magasin General by 59%.

Amazon.fr European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.fr sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
momox fr 1 1 2
RecycLivre 2 2 6
ZOverstocksFR 3 4 4
musique-pour-vous 4 3 1
dodax-online-fr 5 5 5
Passionné Capricorne 6 6 31
Spigen Direct 7 9 88
Grand Plaisir 360 8 7 69
P & F France 9 18 83
worldofbooksfr 10 15 20
UGREEN GROUP LIMITED UK 11 11 100
Sunvalley-FR 12 19 55
VICTSING 13 10 51
nagiry 14 14 8
Book Depository FR 15 12 3
CSL-Computer 16 13 50
Ammareal - Le Livre Solidaire 17 31 149
A-MONTAIN 18 30 352
yueying 19 25 273
Songmics 20 17 67
NEW'C 21 16 175
iVoler EU 22 29 254
GOMARK 23 21 144
reBuy reCommerce GmbH FR 24 815 3,628
sourcingmap 25 35 202
AS-Discount 26 56 223
SWEETY LIFE ( Expédié Hong Kong ) 27 26 178
Patuoxun 28 24 99
JEDirect FR 29 23 74
Stock Bureau Direct 30 36 24
AICEK FR 31 39 412
PGTA 32 41 103
AnkerDirect FR 33 44 63
Buyus 34 32 13
Handkraft 35 27 364
Expédition sous 24H 36 20 71
ebestPro (Expédié depuis France) 37 43 152
Town Youth 38 330 2,186
Rampow 39 46 355
Made4Home SAS 40 47 579
DVDMAX 41 22 10
Sonline-HK 42 28 189
dEcolectrix 43 33 253
__The_Best_on_DVD__ 44 38 48
oodji 45 132 1,142
chapitre_libraire 46 45 15
MOPISS 47 563 2,977
Inateck 48 54 123
US-ZINC 49 141 899
Universal Color 50 37 146
La Bouquinerie Plus 51 51 252
BetterWorldBooksFr 52 73 45
LES COLIS NOIRS 62 53 59 186
angemart1999 54 48 191
Tuning 55 61 193
OMOTON UK 56 55 581
Naissance - expédié depuis le Royaume-Uni 57 88 118
Livréco 58 110 300
RAREWAVES USA 59 103 183
GoldenSwing 60 74 596
Pearl Diffusion 61 69 219
marvelio-france 62 8 18
kenable ltd 63 93 89
XCSOURCE 64 40 66
ESR Case EU Store 65 72 294
La bouquinerie du Sart 66 111 727
Poweradd 67 91 379
DIRECT_DVD_EU 68 66 222
123 plantes 69 134 751
DékorWNN 70 173 1,317
RAREWAVES-FR 71 120 33
Supermart USA 72 102 411
DOMO EXPRESS 73 139 360
France CDs 74 34 46
Cost-Dropper 75 145 535
MoKoDirect EU 76 50 266
lisofle 77 89 106
Europe Sellers Kings 78 70 262
NOVAGO-Vendeur PRO français 79 79 47
AIRSH HAIR 80 106 999
Demarkt 81 53 218
ElecTomorrow 82 600 2,518
Coolreall Official 83 42 212
protectionfilms24-FR 84 49 135
vidaXL FR 85 76 170
SEDIVA FR 86 64 9
Japan-Select 87 104 358
Zacro-euro 88 156 1,161
FUDISI Tech 89 208 1,522
DOMO EXPERT 90 254 1,630
Rankie-Direct 91 276 1,702
KeenstoneEU 92 194 1,464
SumbayEU 93 234 1,718
trade 24 94 86 151
hello-crafts 95 101 540
VCOMP 96 158 542
Fly Service 97 52 417
-betterworldbooks- 98 80 16
Weetop 99 94 942
Home MART 100 65 512

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