Top Amazon France Marketplace Sellers

Amazon France

Amazon launched Amazon.fr on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.

62,031 new sellers this year, 217 per day

So far this year 62,031 sellers joined the Amazon.fr marketplace. This equals to 217 new sellers every day. During the last month alone 5,889 new sellers joined. However this is less than on other months this year.

112,198 sellers have products listed for sale

There are 112,198 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 34,307 sellers received a feedback review in a month. However during past 12 months 80,801 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

47% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 45% of the top 100 sellers, 45% of the top 1,000 sellers, and 47% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.fr marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 362 products listed by sellers using FBA vs. 24,611 by those who don't

On average a seller has 15,671 products listed for sale. Those who use FBA have 362 products listed on average, much less than those who don't use FBA at 24,611 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in High-Tech category

27% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison at 19%, Sports et Loisirs at 10%, and Jeux et Jouets at 7%. Top Amazon.fr Categories has the full list of top categories.

406,908 feedback reviews in a month

All sellers received a total of 406,908 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.fr sellers.

reBuy reCommerce GmbH FR with 1,262% feedback increase at the top of trending sellers list

During the last month reBuy reCommerce GmbH FR increased their feedback received by 1,262% from the month before. They are at the top of the trending sellers list. They are currently ranked 159th overall. Other trending sellers have also increased their feedback reviews: EuroPartitions by 800%, BIBLIO-NET by 188%, Y! MOBILE by 167%, ElecTomorrow by 160%, and OMEGA Supplies by 137%.

Amazon.fr European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
momox fr 1 1 2
RecycLivre 2 2 7
ZOverstocksFR 3 4 4
musique-pour-vous 4 3 1
dodax-online-fr 5 5 5
Spigen Direct 6 9 97
Passionné Capricorne 7 6 33
NEW'C 8 15 183
Grand Plaisir 360 9 7 71
marvelio-france 10 8 18
worldofbooksfr 11 16 20
UGREEN GROUP LIMITED UK 12 12 105
P & F France 13 18 88
VICTSING 14 10 55
Sunvalley-FR 15 19 58
CSL-Computer 16 13 54
yueying 17 26 287
nagiry 18 14 8
Songmics 19 17 68
Book Depository FR 20 11 3
A-MONTAIN 21 35 387
iVoler EU 22 33 270
Stock Bureau Direct 23 36 24
GOMARK 24 21 150
JEDirect FR 25 23 77
dEcolectrix 26 32 262
AICEK FR 27 42 436
Buyus 28 30 13
KW-Commerce 29 24 30
Patuoxun 30 25 100
Handkraft 31 31 389
Rampow 32 47 376
SWEETY LIFE ( Expédié Hong Kong ) 33 29 189
Expédition sous 24H 34 20 74
Ammareal - Le Livre Solidaire 35 34 157
ebestPro (Expédié depuis France) 36 44 158
Sonline-HK 37 27 193
Made4Home SAS 38 53 617
sourcingmap 39 37 209
Town Youth 40 544 2,896
AnkerDirect FR 41 46 64
AS-Discount 42 65 241
chapitre_libraire 43 49 15
PGTA 44 43 107
__The_Best_on_DVD__ 45 40 50
DVDMAX 46 22 10
France CDs 47 28 47
Tuning 48 63 195
Inateck 49 57 127
US-ZINC 50 170 999
OMOTON UK 51 60 611
BetterWorldBooksFr 52 78 46
Universal Color 53 39 149
XCSOURCE 54 41 67
SEDIVA FR 55 61 9
Pearl Diffusion 56 73 226
DékorWNN 57 201 1,472
La bouquinerie du Sart 58 115 781
AIRSH HAIR 59 124 1,085
RAREWAVES USA 60 106 188
GoldenSwing 61 84 621
La Bouquinerie Plus 62 52 261
oodji 63 167 1,329
Livréco 64 127 312
DIRECT_DVD_EU 65 67 227
DOMO EXPRESS 66 148 369
Naissance - expédié depuis le Royaume-Uni 67 89 122
LES COLIS NOIRS 62 68 62 190
lisofle 69 95 106
Japan-Select 70 112 366
Demarkt 71 56 223
NOVAGO-Vendeur PRO français 72 86 48
MoKoDirect EU 73 50 274
ESR Case EU Store 74 75 303
protectionfilms24-FR 75 45 137
Clickjunkie 76 77 116
123 plantes 77 151 798
Poweradd 78 98 402
kenable ltd 79 100 90
Coolreall Official 80 38 216
vidaXL FR 81 81 174
-betterworldbooks- 82 80 16
Supermart USA 83 102 420
VCOMP 84 165 565
Smartphones & DVD 85 87 151
vhbwfrance 86 59 84
Rankie-Direct 87 358 1,954
Cost-Dropper 88 153 572
Tiopeseer 89 154 931
SumbayEU 90 285 1,914
Mediashoponline 91 140 297
gohappybuy 92 144 797
MENAGER SERVICES 93 143 623
angemart1999 94 48 196
phone-accessories-FR 95 74 243
RAREWAVES-FR 96 135 34
DVD-A-TOUT-PRIX 97 122 98
Digiflex FR 98 96 169
Weetop 99 107 1,010
Fintie EU 100 130 789

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