FBA Usage Among Amazon Marketplace Sellers

Many retailers rely on Amazon to outsource warehousing and order-fulfillment. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee. As a result sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.

Any seller with more than a half of their products fulfilled by Amazon is considered to be an FBA seller.

Fulfillment by Amazon (FBA) usage is highest in Amazon.com with 64% of the top 10,000 sellers using it. Followed by Amazon Spain at 56%, and Amazon Italy at 52%.

Among Chinese sellers more than 68% use FBA. Compared to 45% average of all sellers. Which means that from the customer point of view it's all the same experience. A growing number of sellers on Amazon marketplace are based in China or Hong Kong.

Marketplace FBA in Top 100 FBA in Top 1,000 FBA in Top 10,000
Amazon.com 67% 65% 64%
Amazon.co.uk 30% 26% 32%
Amazon.de 35% 39% 37%
Amazon.fr 41% 45% 47%
Amazon.ca 41% 57% 49%
Amazon.co.jp 23% 33% 46%
Amazon.in 81% 71% 34%
Amazon.it 53% 53% 52%
Amazon.es 48% 56% 56%
Amazon.com.mx 44% 28% 6%
Amazon.com.br 0% 0% 0%
Amazon.cn 10% 10% 6%

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.