Top Amazon Germany Marketplace Sellers

Amazon Germany

Amazon.de was originally Telebook (www.telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.

Amazon marketplace launched in Germany in March, 2002.

64,172 new sellers this year, 225 per day

So far this year 64,172 sellers joined the Amazon.de marketplace. This equals to 225 new sellers every day. During the last month alone 6,906 new sellers joined. This is more than on other months this year.

160,635 sellers have products listed for sale

There are 160,635 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 56,392 sellers received a feedback review in a month. However during past 12 months 128,833 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

38% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 35% of the top 100 sellers, 40% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 796 products listed by sellers using FBA vs. 25,522 by those who don't

On average a seller has 17,803 products listed for sale. Those who use FBA have 796 products listed on average, much less than those who don't use FBA at 25,522 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Elektronik & Foto category

20% of the top sellers have their main category as Elektronik & Foto. Other popular categories are K√ľche, Haushalt & Wohnen, at 18%, Bekleidung at 9%, and Sport & Freizeit at 8%. Top Amazon.de Categories has the full list of top categories.

961,147 feedback reviews in a month

All sellers received a total of 961,147 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,105,076 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.de sellers.

International-Trend with 288% feedback increase at the top of trending sellers list

During the last month International-Trend increased their feedback received by 288% from the month before. They are at the top of the trending sellers list. They are currently ranked 160th overall. Other trending sellers have also increased their feedback reviews: LangeeDirect by 170%, preigu by 133%, Ribelli by 133%, InfiniteBooksDE by 128%, and Gaudi-Leathers by 111%.

Amazon.de European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
MEDIMOPS 1 1 1
reBuy reCommerce GmbH 2 2 3
Warehouse Deals 3 3 2
CSL-Computer 4 4 12
dodax-shop 5 5 114
ZOverstocksDE 6 7 8
PEARL Versandhaus 7 8 13
ZOXS GmbH 8 13 31
KW-Commerce 9 10 36
AnkerDirect DE 10 61 1,785
DEUBA GmbH & Co. KG 11 11 135
ZBT International Trading GmbH 12 15 55
Wohnen, Buero und Betrieb 13 12 58
-uniqueplace- 14 24 52
Tolle Unterhaltung 15 6 4
Spigen DE Direct 16 29 1,000
Songmics 17 16 115
*MEMORYKING* 18 20 28
decolectrix2013 19 19 320
Thats Shopping GmbH 20 22 30
lets-sell! 21 18 5
e-joker 22 23 74
HISERT, Preise inkl.MwSt 23 46 281
EasyAcc.D Store 24 21 43
zoreno-deutschland 25 14 19
meinemarkenmode 26 30 428
Fintie EU 27 28 262
UGREEN GROUP LIMITED UK 28 26 525
AnkerDirect 29 9 35
nagiry 30 17 11
vhbw - B & W Handelsgesellschaft mbH 31 32 16
worldofbooksde 32 39 84
makato-shop 33 44 367
Blue Vessel 34 37 802
sourcingmap 35 49 711
yueying 36 71 1,764
DruckerpatronenExpress 37 59 145
Round3DE 38 48 312
März Gerste 39 25 238
super-buecher 40 27 26
NEON Mart 41 33 207
Amatory 42 559 6,219
Book Depository DE 43 42 14
Inateck 44 51 275
OMOTON UK 45 50 1,482
okluge 46 31 6
apo-discounter Online Apotheke 47 56 285
in-trading 48 149 985
TecTake GmbH 49 68 146
SEDIVA Deutschland 50 38 7
shop-ar 51 84 627
Zeil24 52 34 42
WOLTU GmbH 53 93 866
ausverkauf 54 87 20
Elektronik-Star 55 43 85
VICTSING 56 58 645
COM-FOUR Vertriebs GmbH 57 72 432
JEDirect DE 58 36 267
itenga GmbH 59 78 249
Vitamed Matthias Quinger 60 103 676
BSCstore EU 61 45 748
Trendsession 62 367 4,101
A-MONTAIN 63 80 2,242
MoEx24 64 125 460
Patox 65 67 422
marvelio-germany 66 151 59
Rampow 67 135 1,909
Handkraft 68 211 3,973
Highly One 69 62 925
MULBESS 70 126 1,228
oodji 71 221 3,661
Talea Naturkosmetik 72 73 796
HOBLANK24 Handelsgesellschaft mbH 73 52 488
MFM-Shop 74 133 1,818
Fitness2002 75 76 461
Qroiip 76 162 2,761
nuunutrition 77 137 2,155
Salcar GmbH 78 65 364
adanbo 79 57 141
B.K.Licht 80 173 3,248
Königstein Direkt 81 79 1,595
Empor 82 159 728
Xelashop GmbH 83 41 522
alles-meine GmbH 84 69 143
Shirt-Arena 85 89 557
Vitabay 86 85 512
moviemars-de 87 353 139
CubotDirect 88 448 4,283
ABC-Schnäppchenmarkt GmbH 89 77 156
trendmile 90 106 1,457
AICEK DE 91 213 3,603
delmed-Versandapotheke 92 113 466
Syncwire 93 74 837
zap24 94 114 234
S&O Handelsgesellschaft mbH 95 90 336
murando 96 199 724
HERMKO 97 129 427
BM-Trading 98 154 660
Onogo DE 99 97 230
OFF PRICE STORE 100 82 181

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