Amazon.de was originally Telebook (telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.
Amazon marketplace launched in Germany in March, 2002.
69,531 new sellers this year, 223 per daySo far this year 69,531 sellers joined the Amazon.de marketplace. This equals to 223 new sellers every day. During the last month alone 6,107 new sellers joined. However this is less than on other months this year.
161,719 sellers have products listed for saleThere are 161,719 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 57,843 sellers received a feedback review in a month. However during past 12 months 128,892 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
38% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 37% of the top 100 sellers, 40% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 733 products listed by sellers using FBA vs. 26,243 by those who don'tOn average a seller has 18,521 products listed for sale. Those who use FBA have 733 products listed on average, much less than those who don't use FBA at 26,243 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in K√ľche, Haushalt & Wohnen, category19% of the top sellers have their main category as K√ľche, Haushalt & Wohnen,. Other popular categories are Elektronik & Foto at 18%, Bekleidung at 9%, and Baumarkt at 7%. Top Amazon.de Categories has the full list of top categories.
982,310 feedback reviews in a monthAll sellers received a total of 982,310 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,091,434 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.de sellers.
SYNCWIRE UK with 414% feedback increase at the top of trending sellers listDuring the last month SYNCWIRE UK increased their feedback received by 414% from the month before. They are at the top of the trending sellers list. They are currently ranked 261st overall. Other trending sellers have also increased their feedback reviews: zoetouch by 383%, FaschingShop24 | 1-2 Tage Schnellversand | Versand aus Deutschland by 163%, Preishimmel-OF by 111%, Homoeopathiefuchs Versand-Apotheke by 99%, and Creativ-Discount & Party-Discount by 86%.
Amazon.de European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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