Amazon.de was originally Telebook (www.telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.
Amazon marketplace launched in Germany in March, 2002.
64,172 new sellers this year, 225 per daySo far this year 64,172 sellers joined the Amazon.de marketplace. This equals to 225 new sellers every day. During the last month alone 6,906 new sellers joined. This is more than on other months this year.
160,635 sellers have products listed for saleThere are 160,635 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 56,392 sellers received a feedback review in a month. However during past 12 months 128,833 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
38% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 35% of the top 100 sellers, 40% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 796 products listed by sellers using FBA vs. 25,522 by those who don'tOn average a seller has 17,803 products listed for sale. Those who use FBA have 796 products listed on average, much less than those who don't use FBA at 25,522 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Elektronik & Foto category20% of the top sellers have their main category as Elektronik & Foto. Other popular categories are K√ľche, Haushalt & Wohnen, at 18%, Bekleidung at 9%, and Sport & Freizeit at 8%. Top Amazon.de Categories has the full list of top categories.
961,147 feedback reviews in a monthAll sellers received a total of 961,147 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,105,076 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.de sellers.
International-Trend with 288% feedback increase at the top of trending sellers listDuring the last month International-Trend increased their feedback received by 288% from the month before. They are at the top of the trending sellers list. They are currently ranked 160th overall. Other trending sellers have also increased their feedback reviews: LangeeDirect by 170%, preigu by 133%, Ribelli by 133%, InfiniteBooksDE by 128%, and Gaudi-Leathers by 111%.
Amazon.de European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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