Amazon.de Marketplace in Germany

Amazon Germany

Amazon.de was originally Telebook (telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.

Amazon marketplace launched in Germany in March, 2002.

69,531 new sellers this year, 223 per day

So far this year 69,531 sellers joined the Amazon.de marketplace. This equals to 223 new sellers every day. During the last month alone 6,107 new sellers joined. However this is less than on other months this year.

161,719 sellers have products listed for sale

There are 161,719 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 57,843 sellers received a feedback review in a month. However during past 12 months 128,892 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

38% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 37% of the top 100 sellers, 40% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 733 products listed by sellers using FBA vs. 26,243 by those who don't

On average a seller has 18,521 products listed for sale. Those who use FBA have 733 products listed on average, much less than those who don't use FBA at 26,243 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in K√ľche, Haushalt & Wohnen, category

19% of the top sellers have their main category as K√ľche, Haushalt & Wohnen,. Other popular categories are Elektronik & Foto at 18%, Bekleidung at 9%, and Baumarkt at 7%. Top Amazon.de Categories has the full list of top categories.

982,310 feedback reviews in a month

All sellers received a total of 982,310 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,091,434 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.de sellers.

SYNCWIRE UK with 414% feedback increase at the top of trending sellers list

During the last month SYNCWIRE UK increased their feedback received by 414% from the month before. They are at the top of the trending sellers list. They are currently ranked 261st overall. Other trending sellers have also increased their feedback reviews: zoetouch by 383%, FaschingShop24 | 1-2 Tage Schnellversand | Versand aus Deutschland by 163%, Preishimmel-OF by 111%, Homoeopathiefuchs Versand-Apotheke by 99%, and Creativ-Discount & Party-Discount by 86%.

Amazon.de European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.de sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
MEDIMOPS 1 1 1
reBuy reCommerce GmbH 2 2 3
Warehouse Deals 3 3 2
CSL-Computer 4 4 12
dodax-shop 5 5 103
PEARL Versandhaus 6 7 13
ZOverstocksDE 7 8 8
ZOXS GmbH 8 13 30
ZBT International Trading GmbH 9 14 54
AnkerDirect DE 10 49 1,450
KW-Commerce 11 9 36
Wohnen, Buero und Betrieb 12 12 57
-uniqueplace- 13 24 52
zoreno-deutschland 14 15 18
Spigen DE Direct 15 27 910
lets-sell! 16 18 5
DEUBA GmbH & Co. KG 17 11 134
*MEMORYKING* 18 20 27
e-joker 19 23 71
meinemarkenmode 20 30 409
Songmics 21 16 111
decolectrix2013 22 19 306
Thats Shopping GmbH 23 21 31
Fintie EU 24 28 258
UGREEN GROUP LIMITED UK 25 25 500
EasyAcc.D Store 26 22 43
makato-shop 27 38 355
nagiry 28 17 10
März Gerste 29 26 237
Blue Vessel 30 35 754
worldofbooksde 31 36 83
sourcingmap 32 48 688
vhbw - B & W Handelsgesellschaft mbH 33 31 16
DruckerpatronenExpress 34 55 144
NEON Mart 35 33 201
HISERT, Preise inkl.MwSt 36 44 276
Book Depository DE 37 39 14
Inateck 38 51 273
Round3DE 39 45 302
yueying 40 62 1,652
AnkerDirect 41 10 35
in-trading 42 145 941
Vitamed Matthias Quinger 43 95 648
super-buecher 44 29 26
Elektronik-Star 45 42 85
shop-ar 46 79 612
okluge 47 32 6
WOLTU GmbH 48 86 840
JEDirect DE 49 37 263
CubotDirect (DHL benötigt 3-5 Tage um frei Haus in Deutchland zu liefern) 50 325 3,829
OMOTON UK 51 50 1,399
Empor 52 136 704
Handkraft 53 170 3,573
Highly One 54 60 882
SEDIVA Deutschland 55 40 7
averdo24 56 640 1,227
A-MONTAIN 57 80 2,092
ausverkauf 58 85 20
moviemars-de 59 290 138
COM-FOUR Vertriebs GmbH 60 66 426
Amatory 61 415 5,421
apo-discounter Online Apotheke 62 56 281
oodji 63 199 3,381
HOBLANK24 Handelsgesellschaft mbH 64 53 478
TecTake GmbH 65 65 146
Zeil24 66 34 42
Trendsession 67 279 3,733
Talea Naturkosmetik 68 69 765
nuunutrition 69 128 2,020
BSCstore EU 70 46 726
marvelio-germany 71 144 59
B.K.Licht 72 148 3,012
MoEx24 73 120 455
Patox 74 71 415
VICTSING 75 61 633
itenga GmbH 76 77 248
adaptare 77 96 45
Vitabay 78 84 501
Salcar GmbH 79 68 358
Königstein Direkt 80 81 1,539
AICEK DE 81 194 3,338
trendmile 82 98 1,407
delmed-Versandapotheke 83 107 460
adanbo 84 58 140
Tintendienst - Druckerverbrauchsmaterial 85 90 122
ABC-Schnäppchenmarkt GmbH 86 78 155
alles-meine GmbH 87 67 143
HOOMIL 88 631 3,517
Xelashop GmbH 89 43 515
S&O Handelsgesellschaft mbH 90 92 332
Rampow 91 124 1,827
OFF PRICE STORE 92 82 178
erkmann - wohnen design geschenke 93 74 123
PMI Trading 94 104 964
murando 95 192 709
Shirt-Arena 96 89 548
Oblique-Unique Preise inkl. MwSt. 97 125 930
NORMANI 98 59 19
Maxstore GmbH 99 63 137
rezone 100 135 1,588

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