Amazon.in Marketplace in India

Amazon India

Amazon.in is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.

96,326 new sellers this year, 310 per day

So far this year 96,326 sellers joined the Amazon.in marketplace. This equals to 310 new sellers every day. During the last month alone 12,527 new sellers joined. This is more than on other months this year.

130,172 sellers have products listed for sale

There are 130,172 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 20,438 sellers received a feedback review in a month. However during past 12 months 58,813 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

34% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 84% of the top 100 sellers, 73% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.in marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 7,874 products listed by sellers using FBA vs. 21,881 by those who don't

On average a seller has 17,096 products listed for sale. Those who use FBA have 7,874 products listed on average, much less than those who don't use FBA at 21,881 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Fashion category

28% of the top sellers have their main category as Fashion. Other popular categories are Home & Kitchen at 20%, Electronics at 20%, and Health & Personal Care at 7%. Top Amazon.in Categories has the full list of top categories.

216,534 feedback reviews in a month

All sellers received a total of 216,534 feedback reviews in a month. Top sellers accounted for 92% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.in sellers.

Annant Entp. with 390% feedback increase at the top of trending sellers list

During the last month Annant Entp. increased their feedback received by 390% from the month before. They are at the top of the trending sellers list. They are currently ranked 91st overall. Other trending sellers have also increased their feedback reviews: AMAZINGMOBILES1 by 215%, "SHOP 24" by 192%, Indian-Art-Villa by 121%, FANTOSY by 116%, and A1Price A1Products by 107%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.in sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Cloudtail India 1 1 1
Darshita Electronics 2 8 25
GreenMobiles 3 3 10
STPL Exclusive Online 4 14 48
Amazing Buy 5 4 4
uRead-shop 6 6 6
APay (India) Pvt. Ltd. 7 24 103
Rocket Kommerce LLP 8 9 21
E-Mobiles 9 2 8
JBCPD 10 11 13
UBSPD 11 7 5
Mittal Books 12 13 52
GreenMobiles! 13 16 66
#GreenMobiles 14 79 387
Olympia Industries Ltd. 15 5 3
TigeRetaiL_SLP 16 21 12
ABC Shoe World 17 26 27
Zephyr Online 18 12 7
AMAZING MOBILES 19 19 75
Repro Books-on-Demand 20 50 292
AMAZINGMOBILES1 21 279 1,025
Magicdeal 22 18 63
Scanupi 23 38 126
Chevron 24 25 34
A2Z ALPHA 25 28 17
Urban Platter 26 22 56
Golden Sand 27 46 224
VIKAS BOOK HOUSE, PUNE 28 54 160
Spigen India 29 39 47
iStuff365 30 29 84
RoadGods 31 236 871
GoTo Style Mart 32 45 22
Plus Enterprises 33 41 110
The Online Home Store 34 61 100
FOSTELO 35 75 168
FIT AND GLOW 36 57 188
Shop Drive 37 34 37
Mivi Official 38 49 192
BPC India 39 48 44
MTT Express 40 56 94
Primarc Pecan Retail 41 15 11
AND Retails 42 33 65
KRAASA 43 73 240
DTHIndia 44 71 157
Widgets India 45 55 142
KUBER INDUSTRIES 46 70 250
Bazzar 4 Deals 47 59 203
Switz Inc. 48 86 185
Bagtag Store 49 27 68
Indian-Art-Villa 50 108 279
YouBella 51 87 202
Repro Books-On-Demand 52 65 339
Bulfyss® - What You See Is What You Get 53 36 85
ShoppersGallery ( FREE Additional 90 days Warranty services included... 54 51 138
Cart2india - Online 55 35 41
saco 56 53 64
ImagineDesign 57 31 46
"SHOP 24" 58 239 691
Cambium_SLP 59 95 95
ExBorders 60 161 656
Asian Shoes 61 69 136
Pritam Music Pvt. Ltd. 62 37 24
Blu Horizon 63 215 838
Nirvaan Sarees 64 186 175
A1Price A1Products 65 135 139
Ada Chikan 66 222 707
Autofurnish India 67 52 119
M/s LAGOM RETAIL STORE 68 171 458
Sunstar 69 98 167
APBROTHERS 70 72 365
ACN Cart 71 149 470
FANTOSY 72 264 363
Ruh International 73 44 38
One STOP Shop® 74 112 194
ShoppingSeries 75 110 448
iBhejo 76 30 29
Red Tape Online 77 136 416
Trance Home Linen 78 166 350
EMAZING DEALS 79 206 672
Bracevor 80 113 277
Jaidev Mal & Sons 81 91 177
Sunshine Gifting 82 60 141
Janasya 83 285 150
Wish Karo 84 276 692
iSmart Technology 85 122 241
RoyalExport 86 306 1,076
A may zing 87 192 671
Elites Accessories 88 85 45
Primarc Pecan 89 847 2,433
Okayji 90 43 67
Annant Entp. 91 655 1,713
VAAMSI 92 240 114
Inditradition ® 93 88 220
AmazinglyFab 94 76 201
WildHorn India 95 154 508
My Lil Princess 96 286 921
Deal Day 97 321 554
dealstar 98 84 394
Taslar 99 124 307
Beyond Toys And Gifts 100 64 86

We monitor millions of sellers, if a seller you are looking for is missing report a missing seller and we will include them.

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