Amazon.in is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.
96,326 new sellers this year, 310 per daySo far this year 96,326 sellers joined the Amazon.in marketplace. This equals to 310 new sellers every day. During the last month alone 12,527 new sellers joined. This is more than on other months this year.
130,172 sellers have products listed for saleThere are 130,172 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 20,438 sellers received a feedback review in a month. However during past 12 months 58,813 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
34% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 84% of the top 100 sellers, 73% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.in marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 7,874 products listed by sellers using FBA vs. 21,881 by those who don'tOn average a seller has 17,096 products listed for sale. Those who use FBA have 7,874 products listed on average, much less than those who don't use FBA at 21,881 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Fashion category28% of the top sellers have their main category as Fashion. Other popular categories are Home & Kitchen at 20%, Electronics at 20%, and Health & Personal Care at 7%. Top Amazon.in Categories has the full list of top categories.
216,534 feedback reviews in a monthAll sellers received a total of 216,534 feedback reviews in a month. Top sellers accounted for 92% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.in sellers.
Annant Entp. with 390% feedback increase at the top of trending sellers listDuring the last month Annant Entp. increased their feedback received by 390% from the month before. They are at the top of the trending sellers list. They are currently ranked 91st overall. Other trending sellers have also increased their feedback reviews: AMAZINGMOBILES1 by 215%, "SHOP 24" by 192%, Indian-Art-Villa by 121%, FANTOSY by 116%, and A1Price A1Products by 107%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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