Amazon.in is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.
85,394 new sellers this year, 299 per daySo far this year 85,394 sellers joined the Amazon.in marketplace. This equals to 299 new sellers every day. During the last month alone 13,569 new sellers joined. This is more than on other months this year.
124,297 sellers have products listed for saleThere are 124,297 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 19,081 sellers received a feedback review in a month. However during past 12 months 57,522 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
33% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 83% of the top 100 sellers, 71% of the top 1,000 sellers, and 33% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.in marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 7,069 products listed by sellers using FBA vs. 20,290 by those who don'tOn average a seller has 15,912 products listed for sale. Those who use FBA have 7,069 products listed on average, much less than those who don't use FBA at 20,290 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Fashion category29% of the top sellers have their main category as Fashion. Other popular categories are Electronics at 20%, Home & Kitchen at 18%, and Health & Personal Care at 7%. Top Amazon.in Categories has the full list of top categories.
212,103 feedback reviews in a monthAll sellers received a total of 212,103 feedback reviews in a month. Top sellers accounted for 93% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.in sellers.
#GreenMobiles with 434% feedback increase at the top of trending sellers listDuring the last month #GreenMobiles increased their feedback received by 434% from the month before. They are at the top of the trending sellers list. They are currently ranked 14th overall. Other trending sellers have also increased their feedback reviews: STPL Exclusive Online by 160%, Gizmos Unlimited by 153%, RoyalExport by 128%, Darshita Electronics by 119%, and RoadGods by 94%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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