Amazon.it Marketplace in Italy

Amazon Italy

Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.

66,242 new sellers this year, 212 per day

So far this year 66,242 sellers joined the Amazon.it marketplace. This equals to 212 new sellers every day. During the last month alone 6,346 new sellers joined. However this is less than on other months this year.

110,097 sellers have products listed for sale

There are 110,097 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 32,213 sellers received a feedback review in a month. However during past 12 months 74,890 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

52% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 55% of the top 100 sellers, 52% of the top 1,000 sellers, and 52% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.it marketplace are not based in Italy, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 303 products listed by sellers using FBA vs. 15,888 by those who don't

On average a seller has 7,924 products listed for sale. Those who use FBA have 303 products listed on average, much less than those who don't use FBA at 15,888 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

384,751 feedback reviews in a month

All sellers received a total of 384,751 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.it sellers.

zoetouch with 452% feedback increase at the top of trending sellers list

During the last month zoetouch increased their feedback received by 452% from the month before. They are at the top of the trending sellers list. They are currently ranked 150th overall. Other trending sellers have also increased their feedback reviews: Candy Lighting-Ships From Hongkong by 266%, Sunroyal by 109%, WEBSTER IT by 99%, dodax-italy by 91%, and ipermercato-online. by 90%.

Amazon.it European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.it sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
SunvalleyTek-IT 1 3 3
dodax-italy 2 12 4
Spigen Italy 3 2 20
yueying 4 8 69
iVoler EU 5 1 18
KW-Commerce 6 4 1
and-on store 7 36 284
AICEK IT 8 15 81
UGREEN GROUP LIMITED UK 9 10 37
CSL-Computer 10 7 9
Songmics 11 11 24
follettostore 12 19 96
JEDirect IT 13 14 17
Patox 14 5 13
AnkerDirect IT 15 16 8
366 eShop (20 Giorni di consegna) 16 22 117
Books United-UK 17 39 280
VICTSING 18 13 31
Highly One (20 Giorni di consegna) 19 18 103
All Your Music 20 9 5
longtop 21 108 565
sourcingmap 22 29 100
Printing Pleasure 23 26 50
Rampow 24 30 197
MoKoDirect EU 25 20 55
protectionfilms24-IT 26 17 6
For Release 27 125 634
worldofbooksit 28 27 45
Digiflex IT 29 31 61
XCSOURCE 30 25 14
oodji 31 109 545
Coolreall Official 32 24 126
ESR Case UK Store 33 32 146
NEOPHONIA 34 69 70
A-MONTAIN 35 58 326
dierregroup 36 35 118
Inateck 37 55 52
A Brilliant Planet 38 23 39
Mediashoponline 39 45 21
ipermercato-online. 40 49 75
D├ękorWNN 41 93 458
Sonline-HK 42 47 270
Digitem 43 56 40
Elektronik-Star 44 46 86
YESPRESSO 45 92 341
Europe Sellers Kings 46 28 34
KeenstoneEU 47 131 524
Salcar Online 48 42 105
TEKNOPHONE 49 33 73
My Swift 50 117 541
PLANET SHOP 51 37 46
gohappybuy 52 38 119
Bakaji 53 48 68
Quelli Dei Libri 54 123 252
dealux 55 67 216
Regno Digitale 56 80 356
Aigostar Srl Italy 57 151 716
IRPot by Chance SAS 58 91 58
Funnyhome 59 209 881
SumbayEU 60 223 966
Tempo di Saldi 61 43 145
Simpeak.I Store 62 70 268
Trend Mall 63 41 99
TecTake Italia 64 52 42
takestop® 65 66 84
EasyAcc Store 66 502 313
FUDISI Tech 67 89 383
Monicater 68 309 1,165
A & B GmbH 69 53 87
imballaggi2000 70 181 760
Supermart USA 71 710 1,950
ELETTROGEA RICAMBI 72 132 226
GoldenSwing 73 44 203
Tappeto24 74 127 155
ricambi_smc 75 122 228
EasyULTDirect 76 163 738
Inter-Service Trading Limited 77 650 1,946
elephANT 78 238 993
BES S.R.L. 79 161 480
aviliagroup 80 74 136
FabioStore 81 106 214
AOSOM 82 63 140
Safego_EU 83 305 1,160
Tecno Store Italia 84 176 626
PhoneNatic 85 34 10
Pixshopping 86 84 239
HOEPLI - La Grande Libreria 87 150 150
Sunwood-IT 88 57 16
Brikoland 89 277 1,094
Naissance - Spedito dal UK 90 121 135
Fintie EU 91 61 234
Rankie-Direct 92 191 797
Firstfun 93 143 620
SDTEK Direct 94 64 62
Rulfepy 95 139 456
Cellularishop 96 136 388
SWEETY LIFE 97 254 38
ICZI-IT 98 250 916
huhushopuk 99 212 950
Hisert 100 112 241

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