Amazon.com.mx Marketplace in Mexico

Amazon Mexico

Launched in 2015 Amazon.com.mx is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

20,623 new sellers this year, 66 per day

So far this year 20,623 sellers joined the Amazon.com.mx marketplace. This equals to 66 new sellers every day. During the last month alone 2,083 new sellers joined. This is more than on other months this year.

25,092 sellers have products listed for sale

There are 25,092 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,011 sellers received a feedback review in a month. However during past 12 months 3,695 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

6% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 47% of the top 100 sellers, 26% of the top 1,000 sellers, and 6% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.mx marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 73 products listed by sellers using FBA vs. 5,040 by those who don't

On average a seller has 4,739 products listed for sale. Those who use FBA have 73 products listed on average, much less than those who don't use FBA at 5,040 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

33% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 7%. Top Amazon.com.mx Categories has the full list of top categories.

6,078 feedback reviews in a month

All sellers received a total of 6,078 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.mx sellers.

Redlemon with 42% feedback increase at the top of trending sellers list

During the last month Redlemon increased their feedback received by 42% from the month before. They are at the top of the trending sellers list. They are currently ranked 3rd overall. Other trending sellers have also increased their feedback reviews: JEDirect by 17%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com.mx sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
JEDirect 1 4 9
Lapson México 2 8 4
Redlemon 3 10 12
UGREEN GROUP LIMITED 4 3 5
Ituxs envio via DHL gratis & asegurado 5 2 2
Ibushak 6 7 7
PCEL 7 5 3
VSEQUIPOS 8 29 37
Grupo L&L 9 16 15
VicTsingDirect 10 6 6
Intercompras 11 1 1
CHOETECH-Official 12 47 72
boldR 13 13 16
AVITEC STORE 14 99 144
Photomagic 15 38 52
Aromanza 16 9 8
Chupaprecios 17 85 122
GADGETLAND MX 18 28 30
START GAMES 19 23 18
GRUPO CELMI MOVIL 20 15 17
GARUMI 21 17 25
DDTECHMX 22 45 68
Jasinber 23 46 69
NETONBOX MX 24 37 51
Buscalibre Int 25 14 13
BARUCHI 26 41 61
ShoeMetro MX 27 73 117
MOLLIE-MX 28 18 19
iTech Mx 29 54 88
RingkeMX 30 32 39
PEDIDOSCOM 31 12 10
OptimMore 32 21 28
dotomx 33 26 26
MixMart-MX 34 36 50
MT DE MEXICO 35 42 62
Valentino Fairy 36 68 112
MoonLake 37 108 138
Bullspring MX 38 164 228
Joly Joy 39 39 46
Magna Perfumes 40 11 11
STA Online 41 61 60
SUPPLY MX 42 266 367
CARJAV2002 43 64 109
Telcelcondesa 44 80 118
EASYTAO 45 153 218
Tech Armor MX 46 43 40
XtremeTecPC 47 40 41
i-Blason, LLC 48 25 31
huhushop 49 163 227
EntretenimientoMx 50 81 121
Stylo Zapaterias 51 55 81
Lamicall Direct 52 103 151
Byteshop 53 52 70
NERDO 54 50 77
Calle del Castillo 55 57 94
iHome Coast 56 65 99
EB MEXICO 57 27 27
The-best-store 58 162 226
ÀLAMODE 59 148 209
ADISMA-ELECTRONICS 60 84 96
El Gran Pipito 61 139 192
SOMOS-REYES 62 90 75
A_JAPAN (We open for 365 days, can ship all over the world) 63 296 409
GAMELAND SA DE CV 64 96 76
GENG XIN 65 218 301
Tronsmart-Direct 66 186 247
Supertienda 67 75 87
quanax 68 82 119
TODOparaSMARTPHONES 69 112 123
Pendulo. com 70 59 48
Aratsa POP 71 116 128
KW-Commerce-US 72 22 14
NAFARRATE EQUIPO MEDICO 73 128 178
Nettbee Group 74 34 21
kepuch 75 119 176
zjchao123 76 146 203
japan style 77 159 190
ATTI funda 78 311 432
primacy 79 35 33
Cronometro 80 67 84
Mundo Gadget 81 33 32
SuperBenchmark 82 189 255
JH KAUFMANNS 83 98 142
premium-libros-mexico 84 86 114
Compudiablito 85 178 210
Audio Mundo 86 30 24
Elegoo 87 238 323
celulandia 88 105 43
SojoS Vision 89 161 224
SavforU 90 20 22
DJI Mexico 91 114 82
MEILI ECOMMERCE 92 205 272
MyTradeWorld 93 168 223
VonKraken 94 63 67
Ordena 95 87 56
Aksi Herramientas 96 97 132
Syllable Direct MX 97 130 150
SHARX 98 151 177
Techna Mx 99 72 104
LIBRERIAS GONVILL 100 53 42

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