Amazon.es Marketplace in Spain

Amazon Spain

Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.

59,968 new sellers this year, 193 per day

So far this year 59,968 sellers joined the Amazon.es marketplace. This equals to 193 new sellers every day. During the last month alone 6,633 new sellers joined. This is more than on other months this year.

100,937 sellers have products listed for sale

There are 100,937 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 22,997 sellers received a feedback review in a month. However during past 12 months 63,227 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

56% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 47% of the top 100 sellers, 57% of the top 1,000 sellers, and 56% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 254 products listed by sellers using FBA vs. 16,599 by those who don't

On average a seller has 7,885 products listed for sale. Those who use FBA have 254 products listed on average, much less than those who don't use FBA at 16,599 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

191,101 feedback reviews in a month

All sellers received a total of 191,101 feedback reviews in a month. Top sellers accounted for 91% of that. During the last 12 months on average 193,394 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.es sellers.

nagiry-espa├▒a with 148% feedback increase at the top of trending sellers list

During the last month nagiry-espa├▒a increased their feedback received by 148% from the month before. They are at the top of the trending sellers list. They are currently ranked 39th overall. Other trending sellers have also increased their feedback reviews: Weetop by 79%, GoldenSwing by 39%, oodji by 34%, Supermart USA by 27%, and Hispazon Shop by 27%.

Amazon.es European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.es sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Electr├│nica Rey SL 1 1 1
VICTSING 2 2 4
Productos Reacondicionados 3 14 12
Patuoxun 4 3 9
yueying 5 15 46
CABLEPELADO 6 43 161
JEDirect ES 7 17 8
CSL-Computer 8 6 6
AICEK ES 9 19 86
KW-Commerce 10 8 3
Spigen Direct ES 11 32 84
UGREEN GROUP LIMITED UK 12 11 23
Sunvalleytek-ES 13 20 13
Songmics 14 13 24
STK e-Shop 15 9 33
Universal Color 16 10 21
Trend Mall 17 29 36
MoKoDirect EU 18 16 30
Highly One 19 4 16
A Brilliant Planet 20 7 7
gohappybuy 21 24 62
iVoler EU 22 12 34
Poweradd 23 23 50
Shilager 24 156 485
ACTECOM 25 28 66
XCSOURCE 26 25 11
A-MONTAIN 27 70 227
Onogo ES 28 22 14
AIGOTECH 29 31 87
sourcingmap 30 33 54
worldofbooks-es 31 38 29
Bpro 32 26 88
Europe Sellers Kings 33 40 49
TuMundoSmartphone 34 50 15
SumbayEU 35 115 364
Rampow 36 52 164
GoldenSwing 37 41 97
Salcar Online 38 65 138
nagiry-espa├▒a 39 73 22
angemart1999 40 18 28
protectionfilms24-ES 41 30 18
ESR Case EU Store 42 44 69
US-ZINC 43 183 428
Weetop 44 86 292
GNWE 45 53 116
oodji 46 143 437
Ringke_Direct 47 113 349
The_Book_Depository_ES 48 35 5
Cris Nails S.L 49 87 212
FUDISI Tech 50 36 121
Home MART 51 49 145
bater├şa rey 52 34 25
SOUNDSOUL Direct 53 90 193
Mosiso ES 54 135 242
PlanetM├│vil 55 71 208
KeenstoneEU 56 99 291
HOGAR24 57 69 124
Hispazon Shop 58 60 169
Uxpressbuying 59 64 107
DekorWNN 60 129 380
Handkraft 61 56 207
Hot Deal Zone 62 106 218
Powerextra ES 63 335 870
WATCH4SPORT 64 68 99
due-home 65 62 78
Inateck 66 125 100
Queralt├│ 67 116 168
OMOTON UK 68 48 152
Sonline-HK 69 27 31
Westeng 70 380 967
Ilovemymovil 71 51 111
MercadoActual 72 61 95
CABLEMATIC 73 256 134
jopis 74 1,651 3,087
Supermart USA 75 109 176
SportsShoes Unlimited 76 145 421
Home Health Europe 77 78 76
OviPhone 78 132 330
Sunny Market 79 42 67
Funnyhome 80 259 663
TACKLIFE 81 158 451
SMTR-EU 82 184 486
Fintie EU 83 59 143
Naissance - Env├şo desde Reino Unido en 3-7 d├şas laborables 84 95 102
TecTake Espa├▒a 85 76 35
Aosom Spain 86 72 112
Malloom 87 46 57
Marqueno 88 371 954
Sannysis® 89 39 60
zoetouch 90 2,030 3,723
Agapea Libros Urgentes 91 100 56
PAPELSTORE 92 66 151
Andoer Official 93 119 300
Toy Haven Online 94 167 409
PaperbackshopUK_es 95 47 32
Etekcity Corporation 96 55 150
habi_accessories 97 166 466
Movilcom 98 1,013 2,089
todobarato24h 99 80 181
Zacro-euro 100 107 302

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