Top Amazon UK Marketplace Sellers

Amazon UK

Amazon.co.uk is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring Bookpages.co.uk, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.

Amazon marketplace launched in UK in March, 2002.

67,112 new sellers this year, 235 per day

So far this year 67,112 sellers joined the Amazon.co.uk marketplace. This equals to 235 new sellers every day. During the last month alone 5,925 new sellers joined. However this is less than on other months this year.

171,303 sellers have products listed for sale

There are 171,303 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 59,187 sellers received a feedback review in a month. However during past 12 months 136,006 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

35% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 33% of the top 100 sellers, 29% of the top 1,000 sellers, and 35% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.uk marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 913 products listed by sellers using FBA vs. 27,645 by those who don't

On average a seller has 19,785 products listed for sale. Those who use FBA have 913 products listed on average, much less than those who don't use FBA at 27,645 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics & Photo category

22% of the top sellers have their main category as Electronics & Photo. Other popular categories are Toys & Games at 13%, Clothing at 9%, and DIY & Tools at 8%. Top Amazon.co.uk Categories has the full list of top categories.

1,248,030 feedback reviews in a month

All sellers received a total of 1,248,030 feedback reviews in a month. Top sellers accounted for 80% of that. During the last 12 months on average 1,601,621 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.co.uk sellers.

homebargains with 1,731% feedback increase at the top of trending sellers list

During the last month homebargains increased their feedback received by 1,731% from the month before. They are at the top of the trending sellers list. They are currently ranked 702nd overall. Other trending sellers have also increased their feedback reviews: Popamazing by 1,144%, Gidgets_Gadgets by 1,065%, Humphreys Garden by 515%, Dancing Whale by 494%, and Mega Fancy Dress by 448%.

Amazon.co.uk European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
musicMagpie 1 1 1
World of Books Ltd 2 2 3
dodax-online-uk 3 4 12
Revival Books Ltd 4 9 15
OnlineMusicFilmsGames 5 8 19
Wordery 6 5 11
momox co uk 7 6 13
all your music 8 7 4
Book Depository 9 3 2
DOMU UK 10 12 33
PolyPostalBags 11 13 153
AnkerDirect 12 14 31
awesome_books_001 13 10 6
the book house 14 11 10
Amazon US 15 69 1,607
Bahamut Media Group 16 57 295
BOOKS etc 17 19 96
DURONIC 18 30 34
Round3 UK 19 27 248
betterworldbooksltd 20 17 16
Brit-Books 21 25 36
Greener_Books 22 18 14
Sunvalleytek-UK 23 21 173
Blackwell's UK 24 90 1,611
First4Spares 25 22 120
uniqueplace-uk 26 43 182
SPARES-2-GO 27 23 23
Blue Herbs 28 33 365
JEDirect UK 29 31 177
Activecare Online 30 32 170
TECHGEAR Solutions 31 24 62
SNaylerBooks 32 35 142
AP Motor Store 33 39 155
countryhouselibrary 34 41 1,097
Spigen 35 60 1,168
LightingandMobileAccessoriesUK 36 29 130
A ENTERTAINMENT 37 20 261
longtop 38 702 6,045
UGREEN GROUP LIMITED UK 39 44 654
The Light Factory 40 53 159
ReNew Entertainment 41 38 700
Englishpostbox 42 72 478
eaglebooksUK 43 42 189
UKPaperbackshop 44 26 9
Mudder Online UK 45 36 357
UK_BOOKSTORE_ 46 164 649
Superfood Market 47 111 1,632
supermart USA 48 64 136
STK e-Shop 49 56 242
THE-BOOK-FACTORY 50 101 92
Bookdonors 51 47 41
Speedyhen Ltd 52 84 81
moviemars-uk 53 68 8
MediaMerchants 54 40 232
Fulfillment Express 55 52 68
owlsmart_usa 56 65 83
Fintie EU 57 50 386
Stefanian 58 268 3,613
betterworldbooks 59 48 17
H&S Alliance UK Ltd 60 94 937
24/7 DIRECT 61 51 190
Heart Service 62 132 2,047
Langley Steelworks Ltd 63 103 1,050
RAREWAVES 64 59 29
GoldenSwing 65 211 2,560
Electrical Emporium 66 188 1,932
Falcon Workshop Supplies Ltd 67 85 544
Shukan 68 95 287
Mountain Warehouse 69 74 302
iZilla 70 87 817
eBoot 71 75 990
-SuperBookDeals- 72 166 59
Xtreme Auto Accessories 73 67 186
Betron Limited ( VAT Registered) 74 61 191
Gardener's Dream Ltd 75 92 660
COOZO UK 76 76 194
cherrypickelectronics 77 108 309
MoKoDirect EU 78 49 445
Caseology® UK 79 235 2,336
Innovation Goal UK 80 99 1,775
smeikalbooks 81 97 57
ESR Case EU Store 82 96 602
Songmics 83 71 658
Digiflex 84 63 37
Strictly Lamps 85 73 103
ARTSnCRAFTS~Books 86 16 56
DVD Overstocks 87 34 106
Universal Color 88 45 367
SDE Online 89 89 258
Ascot City 90 415 4,559
Oypla 91 115 1,012
Invero 92 236 185
ClickJunkie 93 77 20
massivebooks 94 127 76
CSL-Computer 95 46 345
F & F Stores 96 229 2,876
London Bridge Books 97 194 1,112
Lakeland 98 86 297
Motionperformance - Waxacar 99 88 52
NEON Mart 100 107 1,763

We monitor millions of sellers, if a seller you are looking for is missing report a missing seller and we will include them.

columbia xco storm dry jacket trapeze rigging pull up bar review one touch verio test strips 100 count 18 inch doll softball outfit gerry men's pro-sphere insulated jacket amazon 3 port muzzle brake 19933-spsd-dst walmart 4 prong dryer cord stoller lawn & garden inc betrayal at house on the hill organizer national geographic compact submersible heater deep end of the sandbox jets jewelers tools and supplies ppc evo1-9-u/u custom bagger exhaust 2 into 1 advanced pure air newport 9000 air purifier review guard father spike automatic otf icepick walmart alice in wonderland costume kim possible kimmunicator iphone case dogs unleashed microfiber pet towel nordic clinical gsh-3 amazon 2-year pc peripherals protection plan zinger hardware & general merchant derk hansen where freedom reigns lilo and stitch toys amazon tru tension chain monkey review life size teddy bear amazon credit card reader writer amazon knobs and more home decor shu uemura wonder worker amazon eminoglu used car dealer ltd lacer performance corvette pacifica needzo religious gifts mothy and the squid nozone clothing company finer diamonds ebay monkeyflower books summer soles amazon good game button jacks planner shirts by sarah the coral dudes sportbike performance center liberty house auctions ccs performance carburetors cheshire cat apparel am autoparts address phoenix books columbus ohio tzaro jewelry stephan baby wholesale destiny shoes big value inc ebay east of eden amazon lrf antique watches east coast custom vinyl veriforce tactical reviews the golf source abs fender flares longshot mfg raising electronics digibox usa concord cookware inc pulse thesaurus