Amazon.co.uk Marketplace in UK

Amazon UK

Amazon.co.uk is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring Bookpages.co.uk, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.

Amazon marketplace launched in UK in March, 2002.

72,304 new sellers this year, 233 per day

So far this year 72,304 sellers joined the Amazon.co.uk marketplace. This equals to 233 new sellers every day. During the last month alone 5,959 new sellers joined. However this is less than on other months this year.

167,735 sellers have products listed for sale

There are 167,735 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 62,899 sellers received a feedback review in a month. However during past 12 months 134,252 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

34% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 33% of the top 100 sellers, 27% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.uk marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 655 products listed by sellers using FBA vs. 25,239 by those who don't

On average a seller has 18,046 products listed for sale. Those who use FBA have 655 products listed on average, much less than those who don't use FBA at 25,239 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics & Photo category

20% of the top sellers have their main category as Electronics & Photo. Other popular categories are Toys & Games at 14%, Clothing at 10%, and DIY & Tools at 8%. Top Amazon.co.uk Categories has the full list of top categories.

1,536,948 feedback reviews in a month

All sellers received a total of 1,536,948 feedback reviews in a month. Top sellers accounted for 80% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.co.uk sellers.

The Royal British Legion with 2,545% feedback increase at the top of trending sellers list

During the last month The Royal British Legion increased their feedback received by 2,545% from the month before. They are at the top of the trending sellers list. They are currently ranked 82nd overall. Other trending sellers have also increased their feedback reviews: SW Traders by 1,723%, Badgepinworld by 1,200%, elixir77uk by 895%, NA Books Ltd by 739%, and zoetouch by 568%.

Amazon.co.uk European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.co.uk sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
musicMagpie 1 1 1
dodax-online-uk 2 4 10
World of Books Ltd 3 2 3
Revival Books Ltd 4 7 12
OnlineMusicFilmsGames 5 6 16
Book Depository 6 3 2
all your music 7 5 4
DOMU UK 8 10 28
PolyPostalBags 9 11 144
Amazon US 10 42 1,230
AnkerDirect 11 12 27
betterworldbooksltd 12 15 13
the book house 13 9 9
BOOKS etc 14 17 89
Brit-Books 15 23 32
Bahamut Media Group 16 43 265
Greener_Books 17 16 11
Round3 UK 18 24 229
awesome_books_001 19 8 5
Sunvalleytek-UK 20 19 163
DURONIC 21 26 30
SPARES-2-GO 22 21 20
First4Spares 23 20 112
JEDirect UK 24 28 165
uniqueplace-uk 25 36 170
countryhouselibrary 26 35 970
Blackwell's UK 27 74 1,371
Blue Herbs 28 30 346
longtop 29 359 4,221
Infinite_Books 30 646 3,318
TECHGEAR Solutions 31 22 58
LightingandMobileAccessoriesUK 32 27 122
Spigen 33 55 1,037
The Light Factory 34 50 152
SNaylerBooks 35 31 135
A ENTERTAINMENT 36 18 247
ReNew Entertainment 37 32 633
UGREEN GROUP LIMITED UK 38 41 599
AP Motor Store 39 38 150
eaglebooksUK 40 39 180
STK e-Shop 41 52 230
UKPaperbackshop 42 25 8
Englishpostbox 43 61 453
supermart USA 44 59 130
THE-BOOK-FACTORY 45 85 88
GoldenSwing 46 184 2,178
24/7 DIRECT 47 49 181
UK_BOOKSTORE_ 48 145 602
Speedyhen Ltd 49 83 76
Langley Steelworks Ltd 50 92 948
Bookdonors 51 44 36
Newin Home 52 123 2,045
Superfood Market 53 97 1,468
iZilla 54 81 751
Strictly Lamps 55 68 97
-SuperBookDeals- 56 141 54
Fintie EU 57 45 363
Shukan 58 88 276
Falcon Workshop Supplies Ltd 59 82 512
H&S Alliance UK Ltd 60 86 858
owlsmart_usa 61 62 78
betterworldbooks 62 51 14
Betron Limited ( VAT Registered) 63 58 183
RAREWAVES 64 57 25
F & F Stores 65 188 2,469
moviemars-uk 66 70 7
Robelli Online (UK SHIPPER) 67 115 527
Gardener's Dream Ltd 68 90 626
Lakeland 69 84 283
MoKoDirect EU 70 46 426
Xtreme Auto Accessories 71 64 177
Mudder Online UK 72 34 341
MediaMerchants 73 37 216
ESR Case EU Store 74 93 562
Digiflex 75 63 33
ClickJunkie 76 72 17
Red Star Fancy Dress 77 431 2,002
NEON Mart 78 98 1,598
cherrypickelectronics 79 100 294
COOZO UK 80 75 186
Electrical Emporium 81 169 1,775
The Royal British Legion 82 945 6,787
Rinkit Ltd 83 60 84
XS-Stock com Ltd 84 56 106
Blyme 85 206 1,441
SDE Online 86 91 245
goldstone_books 87 132 61
Songmics 88 65 627
SelectiveGoods 89 106 100
Innovation Goal UK 90 95 1,628
K Direct 91 80 45
mrtopseller 92 79 38
Nu U Nutrition 93 137 1,174
AmysBookstoreUK 94 89 768
Outus UK 95 196 2,870
Guilty Gadgets 96 214 1,245
Garden Selections 97 67 172
Mountain Warehouse 98 71 288
TradeNRG (UK VAT Registered) 99 168 1,043
CSL-Computer 100 47 324

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