Amazon.com Marketplace in USA

Amazon USA

Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.

Amazon Marketplace first launched on Amazon.com in November 2000.

372,079 new sellers this year, 1,200 per day

So far this year 372,079 sellers joined the Amazon.com marketplace. This equals to 1,200 new sellers every day. During the last month alone 31,479 new sellers joined. However this is less than on other months this year.

670,652 sellers have products listed for sale

There are 670,652 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 194,388 sellers received a feedback review in a month. However during past 12 months 512,667 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

64% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 68% of the top 100 sellers, 64% of the top 1,000 sellers, and 64% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 1,347 products listed by sellers using FBA vs. 46,306 by those who don't

On average a seller has 19,279 products listed for sale. Those who use FBA have 1,347 products listed on average, much less than those who don't use FBA at 46,306 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

18% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 15%, Home & Kitchen at 13%, and Health & Household at 12%. Top Amazon.com Categories has the full list of top categories.

3,129,573 feedback reviews in a month

All sellers received a total of 3,129,573 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,811,852 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.

Terri Concho with 1,736% feedback increase at the top of trending sellers list

During the last month Terri Concho increased their feedback received by 1,736% from the month before. They are at the top of the trending sellers list. They are currently ranked 1,304th overall. Other trending sellers have also increased their feedback reviews: Zoetouch by 1,527%, Next Think Technology by 1,188%, urbanextreme by 1,142%, AlgaeCal by 918%, and HappyYoung by 903%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Pharmapacks 1 1 26
AnkerDirect 2 2 15
JEDirect 3 20 185
Jenson Books Inc 4 3 23
Decluttr Store 5 4 44
etailz 6 5 29
Fintie 7 6 37
BigHeartedBooks 8 53 220
THE BT GROUP 9 15 86
SquareTrade 10 30 116
Sunvalley Brands 11 11 74
6pm, LLC 12 8 157
Caseology® 13 23 112
River Colony Trading 14 7 7
-bearbooks- 15 813 113
Utopia Deals 16 10 128
Spigen Inc 17 28 68
OxKom 18 9 69
TOP SHELF-BRANDS 19 105 774
Patozon 20 46 284
BIGFLY 21 18 21
Zoverstocks 22 27 14
Better World Books 23 26 4
OutdoorEquipped 24 35 133
stores123 25 22 153
uxcell 26 21 63
Siania 27 80 554
NetRush 28 38 125
Avalanche Brands 29 17 30
-importcds 30 24 1
Juvo+ 31 37 272
VicTsingDirect 32 41 387
BSCstore 33 16 91
Book Depository US 34 19 12
Our Pampered Home 35 44 87
Collections Etc 36 40 312
Mr.Shield 37 31 356
Zappos Retail, Inc. 38 33 610
Supershieldz 39 50 203
ThriftBooks - Green Earth 40 57 31
MetroDecor 41 51 906
worldofbooksusa 42 34 73
Common Cents Distributors 43 145 606
SportingDoc 44 47 282
iServe 45 61 626
Masquerade Halloween 46 981 7,574
TechMatte 47 29 131
EPAuto Direct 48 78 1,323
Etekcity 49 25 163
ThriftBooks - Free State 50 72 93
ThriftBooks - Sierra Nevada 51 71 136
MetaRetail 52 67 117
Tool Deals 53 60 329
topshoesUS 54 55 679
Deep_Discount_Entertainment 55 56 41
power-innovation 56 87 279
Mr. Medical 57 63 215
Cable Matters 58 42 101
Wiki Deals 59 127 884
AmericaRx 60 32 35
MYBATTERYSUPPLIER 61 52 98
Clean Earth Books 62 89 234
Prime Time Commerce 63 45 408
TheNewMall 64 49 188
COCO-VISION 65 70 899
momox com 66 79 170
Deals On Call 67 43 124
TCP Global Corp 68 68 135
Clearance Booksale 69 958 393
Preferred Mart 70 48 184
LinenSpa 71 81 275
Zizo® 72 96 1,158
Great Household 73 73 140
Gatzies 74 54 219
Office Depot, Inc. 75 559 2,713
Epic Business Services Online 76 59 296
ThriftBooks - Yankee Clipper 77 101 72
FYY US Tech 78 217 1,185
ShippedFast 79 88 306
BestChoiceproducts 80 130 542
WonderBook 81 132 84
ThriftBooks - Blue Cloud 82 137 77
Longhorn Moto 83 153 941
Thriftbooks 84 85 8
ClothingShopOnline 85 191 1,277
Amazing Prime Value 86 94 590
OMOTON Mall 87 65 654
Monster Pets 88 122 491
eBoot Online 89 111 1,401
ThriftBooks - Motor City 90 108 34
Fun Stuff For Sale 91 133 457
ThriftBooks - Squared 92 131 76
i-BLASON 93 97 137
DBROTH 94 58 36
UGREEN GROUP LIMITED 95 113 1,200
Asurion, LLC 96 36 280
hippo_books 97 12 6
EBL official 98 160 589
SIM Supply, Inc. 99 539 2,819
Pronghorn Outfitters 100 526 6,482

We monitor millions of sellers, if a seller you are looking for is missing report a missing seller and we will include them.

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