Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
Amazon Marketplace first launched on Amazon.com in November 2000.
344,222 new sellers this year, 1,207 per daySo far this year 344,222 sellers joined the Amazon.com marketplace. This equals to 1,207 new sellers every day. During the last month alone 26,728 new sellers joined. However this is less than on other months this year.
645,943 sellers have products listed for saleThere are 645,943 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 191,481 sellers received a feedback review in a month. However during past 12 months 509,388 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
64% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 71% of the top 100 sellers, 66% of the top 1,000 sellers, and 64% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 1,017 products listed by sellers using FBA vs. 49,682 by those who don'tOn average a seller has 20,461 products listed for sale. Those who use FBA have 1,017 products listed on average, much less than those who don't use FBA at 49,682 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category19% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 14%, Home & Kitchen at 12%, and Health & Household at 12%. Top Amazon.com Categories has the full list of top categories.
3,235,521 feedback reviews in a monthAll sellers received a total of 3,235,521 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,904,225 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.
-bearbooks- with 937% feedback increase at the top of trending sellers listDuring the last month -bearbooks- increased their feedback received by 937% from the month before. They are at the top of the trending sellers list. They are currently ranked 353rd overall. Other trending sellers have also increased their feedback reviews: wwwcase by 491%, Pick-N-Save! by 324%, Coco James by 293%, Paws & Pals by 227%, and VIPOUTLET by 184%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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