Top Amazon USA Marketplace Sellers

Amazon USA

Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.

Amazon Marketplace first launched on Amazon.com in November 2000.

344,222 new sellers this year, 1,207 per day

So far this year 344,222 sellers joined the Amazon.com marketplace. This equals to 1,207 new sellers every day. During the last month alone 26,728 new sellers joined. However this is less than on other months this year.

645,943 sellers have products listed for sale

There are 645,943 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 191,481 sellers received a feedback review in a month. However during past 12 months 509,388 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

64% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 71% of the top 100 sellers, 66% of the top 1,000 sellers, and 64% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 1,017 products listed by sellers using FBA vs. 49,682 by those who don't

On average a seller has 20,461 products listed for sale. Those who use FBA have 1,017 products listed on average, much less than those who don't use FBA at 49,682 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

19% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 14%, Home & Kitchen at 12%, and Health & Household at 12%. Top Amazon.com Categories has the full list of top categories.

3,235,521 feedback reviews in a month

All sellers received a total of 3,235,521 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,904,225 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.

-bearbooks- with 937% feedback increase at the top of trending sellers list

During the last month -bearbooks- increased their feedback received by 937% from the month before. They are at the top of the trending sellers list. They are currently ranked 353rd overall. Other trending sellers have also increased their feedback reviews: wwwcase by 491%, Pick-N-Save! by 324%, Coco James by 293%, Paws & Pals by 227%, and VIPOUTLET by 184%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Pharmapacks 1 1 27
AnkerDirect 2 2 15
Decluttr Store 3 4 45
etailz 4 5 30
JEDirect 5 23 193
Lunt Solar Systems 6 650 7,133
Fintie 7 6 38
THE BT GROUP 8 15 87
SquareTrade 9 30 116
Utopia Deals 10 10 131
Jenson Books Inc 11 3 24
Sunvalley Brands 12 11 76
BigHeartedBooks 13 61 225
River Colony Trading 14 7 7
6pm, LLC 15 8 162
OxKom 16 9 70
hippo_books 17 12 6
Better World Books 18 26 4
Patozon 19 48 291
Zoverstocks 20 27 14
Caseology® 21 22 112
Spigen Inc 22 29 68
BIGFLY 23 18 21
stores123 24 21 154
topshoesUS 25 58 689
uxcell 26 20 64
OutdoorEquipped 27 36 135
-importcds 28 24 1
Tool Deals 29 59 331
NetRush 30 39 126
Etekcity 31 25 165
Avalanche Brands 32 16 29
Siania 33 89 570
MetroDecor 34 53 942
Zappos Retail, Inc. 35 34 629
Book Depository US 36 19 12
Mr.Shield 37 32 358
Supcase 38 77 191
BSCstore 39 17 93
Asurion, LLC 40 37 280
Our Pampered Home 41 46 86
i-BLASON 42 100 137
VicTsingDirect 43 43 395
SportingDoc 44 45 283
EPAuto Direct 45 88 1,394
worldofbooksusa 46 35 73
Supershieldz 47 54 213
ThriftBooks - Green Earth 48 52 31
iServe 49 60 640
Sierra Nevada Books 50 66 136
TechMatte 51 28 132
Collections Etc 52 40 316
Free State Books 53 67 94
Great Household 54 72 145
MetaRetail 55 69 117
TOP SHELF-BRANDS 56 122 827
MYBATTERYSUPPLIER 57 51 98
power-innovation 58 86 281
momox com 59 84 171
Deep_Discount_Entertainment 60 55 42
LinenSpa 61 81 276
Clean Earth Books 62 91 237
Mr. Medical 63 64 216
Juvo+ 64 38 277
AmericaRx 65 31 35
Cable Matters 66 41 101
Prime Time Commerce 67 44 414
Gatzies 68 50 222
BestChoiceproducts 69 149 556
VMInnovations 70 73 247
TCP Global Corp 71 70 134
Epic Business Services Online 72 56 298
BRILANTI BOOKS 73 152 343
TheNewMall 74 49 188
FYY US Tech 75 237 1,218
OMOTON Mall 76 68 666
Won Lane 77 63 389
Preferred Mart 78 47 184
WonderBook 79 128 85
Amazing Prime Value 80 102 598
COCO-VISION 81 75 923
Fun Stuff For Sale 82 141 460
eBoot Online 83 114 1,441
Wiki Deals 84 142 908
Deals On Call 85 42 124
ThriftBooks - Motor City 86 103 34
ClothingShopOnline 87 208 1,328
UGREEN GROUP LIMITED 88 116 1,243
DBROTH 89 57 36
ThriftBooks - Silver Arch 90 161 102
Lifeloling 91 647 7,130
Yankee Clipper Books 92 98 72
megahitrecords 93 82 168
ShippedFast 94 87 310
Zizo® 95 101 1,194
Blue Cloud Books 96 132 77
Office Depot, Inc. 97 729 2,930
Longhorn Moto 98 162 963
Jenson Books Inc. 99 667 7,247
MovieMars 100 85 3

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