Categories Amazon.com Sellers Sell In

18% of the top sellers on Amazon.com marketplace have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 15%, Home & Kitchen at 13%, and Health & Household at 12%.

The breakdown by top category considers where each of the Amazon.com sellers have most of their products listed in, thus being the main category. Some sellers of course have products in more than one category, but most often they have more products in one category than all the other ones.

Category Percent of Sellers
Electronics 18%
Clothing, Shoes & Jewelry 15%
Home & Kitchen 13%
Health & Household 12%
Books 6%
Sports & Outdoors 5%
Automotive 5%
Toys & Games 5%
Tools & Home Improvement 4%
Grocery & Gourmet Food 3%
Arts, Crafts & Sewing 2%
Patio, Lawn & Garden 2%
Beauty & Personal Care 2%
Pet Supplies 2%
Industrial & Scientific 2%
Office Products 1%
Video Games 1%
Cell Phones & Accessories 1%
Musical Instruments 0%
Appliances 0%
Baby Products 0%
Collectibles & Fine Art 0%
Software 0%

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.