eBay Marketplaces

eBay marketplaces

eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces.

eBay was founded in 1995 by Pierre Omidyar. Their major competitor in the US is Amazon.

The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.

614,422,141 products on eBay.com

eBay.com has the most products listed for sale at 614,422,141. Followed by 529,879,863 products on eBay.ie. On average a seller on eBay.com has 757 products listed.

Home & Garden is the top category

16% of eBay.com top sellers have their main category as Home & Garden. Other popular categories are Clothing, Shoes & Accessories at 9%, Clothing at 9%, and eBay Motors at 9%. Top eBay Categories has the full list of top categories.

141,445,765 feedback reviews in a month

eBay.com is the most active, and thus largest, marketplace with 28,158,537 feedback reviews received among all sellers in a month. This is 20% of the 141,445,765 feedback reviews on all eBay marketplaces. Second largest is eBay.co.uk marketplace which received 20,643,460 feedback reviews. Third largest is eBay.ie marketplace which received 20,455,624 feedback reviews. We use the number of feedback reviews for ranking eBay sellers.

87% of sellers on eBay.ca have the Top Rated Seller status

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. Most top rated sellers are in eBay.ca with 87% of the top sellers with the Top Rated Seller status. Followed by eBay.com.au at 84%, and eBay.es at 79%. Top Rated Sellers breakdown by marketplace.

eBay.in most local marketplace with 99% of sellers based in India

Most local marketplace is eBay.in with 99% of the top sellers based in India. Followed by eBay.de at 65%, and eBay.co.uk at 60%. Many sellers on say eBay.de, which is for Germany customers, are not based in Germany, as eBay marketplaces are international cross-border platforms. See more in eBay local sellers report.

41% of sellers on eBay.com are based in China

Interestingly eBay.com has the most China and Hong Kong based sellers with 41% of the top sellers. 63% of international sellers on eBay.com are based in China and Hong Kong, showing that international selling on eBay is dominated by Chinese sellers, and that customers are happy to buy from them. It is followed by eBay.ca at 39%, and eBay.com.au at 39%. China share of eBay Marketplace report explores this further.

10 marketplaces

eBay runs 10 marketplaces around the world which includes USA, UK, Germany, Italy, France, Australia, India, Canada, Spain, and Ireland.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


eBay USA

In 2008, eBay.com began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay UK

eBay.co.uk is UK's second largest ecommerce website, launched in 1999. One year after Amazon UK, the largest ecommerce website in the UK, launched.

eBay Germany

In 2008, eBay.de began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay Italy

In 2008, eBay.it began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay France

In 2010 eBay launched in France as eBay.fr. France has fierce competition in the ecommerce market and French founded auction websites are in constant competition with eBay. Amazon France is a clear leader though.

eBay Australia

In 2008, eBay.com.au began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay India

In March 2005 eBay launched in India as eBay.in. After acquiring Baazee.com months earlier eBay integrated Baazee.com's technology platform with eBay marketplace.
However, recently Amazon India has been growing to become the most important destination for ecommerce in India.

eBay Canada

Launched on April 15th 2000, eBay.ca is Ebay's Canadian online auction website. Just like on eBay.com, anyone can list their products, both in new an used condition. Amazon Canada is also a popular shopping destination.

eBay Spain

Since 2014 eBay.es is second largest ecommerce website in Spain, behind Amazon Spain.

eBay Ireland

eBay.ie, launched in 2005, is Ireland's largest online auction website. Any individual or company can sell used and new products.
Since Amazon does not have a presence in Ireland, many customers also shop on Amazon UK.

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