eBay.it Marketplace in Italy

In 2008, eBay.it began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay Italy

504,658,482 products

504,658,482 products are listed for sale by eBay.it marketplace sellers. On average a seller has 1,661 products listed for sale.

Arredamento e bricolage per la casa is the top category

19% of top sellers have their main category as Arredamento e bricolage per la casa. Other popular categories are Abbigliamento e accessori at 15%, Ricambi e accessori per veicoli at 11%, and Telefonia fissa e mobile at 9%.

16,166,768 feedback reviews in a month

All sellers on the eBay.it marketplace received a total of 16,166,768 feedback reviews in a month. During the last 12 months on average 16,790,661 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending eBay.it sellers.

98% run an eBay store

Most top sellers, 98% to be exact, run an eBay store. Sellers have an option to run a Basic, Premium, or Anchor store which each bring increasing benefits, but all in a way allow a seller to have a website inside of eBay to act as a landing page. Which means sellers can customize the design of it, create internal pages, and have a name for it.

80% have the Top Rated Seller status

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 80% of the top sellers have the Top Rated Seller status. Of those with the Top Rated Seller status 4% are local sellers, meaning based in Italy. Top Rated eBay.it sellers.

5% sellers based in Italy, 95% are international

Among top sellers most are based in Regno Unito, representing 50% of all sellers. Other common locations include Germania at 25%, Cina at 9%, and Stati Uniti at 7%. Many sellers on eBay.it marketplace are not based in Italy, instead they participate in cross-border trade. While eBay.it is a local website for Italy customers, most common location for a seller is Regno Unito. Thus local eBay.it sellers are filtered to only include Italy based sellers.

10% of sellers based in China

10% of top sellers are based in China and Hong Kong. 10% of international sellers on eBay.it are based in China and Hong Kong, showing that international selling on eBay is dominated by Chinese sellers, and that customers are happy to buy from them. There is no concept of Prime to offer free two-day shipping on eBay, so many buyers are used to waiting a bit longer for their products to arrive.

muchral with 2,472% feedback increase at the top of trending sellers list

During the last month muchral increased their feedback received by 2,472% from the month before. They are at the top of the trending sellers list. They are currently ranked 6,168th overall. Other trending sellers have also increased their feedback reviews: drpdistribution99 by 2,192%, ladormilona by 1,683%, klaudresne0 by 1,622%, th-traders by 1,588%, and michael00074 by 1,183%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Seller Location Month Rank Year Rank Lifetime Rank
musicmagpie Regno Unito 1 1 1
worldofbooks08 Regno Unito 2 2 2
medimops Germania 3 3 4
atp-autoteile Germania 4 4 3
apparelsave Stati Uniti 5 8 7
wordery Regno Unito 6 12 40
2015happydeal Hong Kong 7 7 196
bhfo Stati Uniti 8 5 6
mhestore2009 Cina 9 11 34
no.1outlet Germania 10 6 8
lmelectrical Regno Unito 11 15 28
kayfast1 Regno Unito 12 13 59
fzeroinestore Cina 13 18 42
superdrystore Regno Unito 14 16 19
timy786 Regno Unito 15 35 32
comyur Cina 16 17 287
carpartswholesale Stati Uniti 17 21 11
kenable_ltd Regno Unito 18 10 24
ecop! Stati Uniti 19 14 27
vhbw-online Germania 20 25 97
nebulus-gmbh Germania 21 28 25
comc_consignment Stati Uniti 22 9 304
massiveattack007 Regno Unito 23 19 49
bluechargedirect Regno Unito 24 23 44
luohao2011 Cina 25 138 399
2013bestbuybest Cina 26 112 1,998
thinkprice Regno Unito 27 22 14
debsu2012 Cina 28 701 2,363
bandel-autoteile Germania 29 30 37
mieiel6792014 Cina 30 20 218
revivalbooks Regno Unito 31 27 77
brands4cars Germania 32 24 133
jewel-mania Regno Unito 33 47 63
tectake_deutschland Germania 34 31 71
bolt-world Regno Unito 35 40 568
rarewaves-outlet Regno Unito 36 29 273
hausundgarten Germania 37 37 130
baham_books Regno Unito 38 32 86
wearesurewin Cina 39 64 236
ubup Germania 40 34 162
cskwin2015 Cina 41 46 331
vminnovations Stati Uniti 42 33 17
byeco-frshop Cina 43 41 691
leihuyoumechenger Cina 44 120 730
2012-hello Cina 45 69 455
ynaan Cina 46 26 33
ed1835 Regno Unito 47 45 65
fieryflyingserpent Cina 48 1,228 2,425
a-place-in-space Regno Unito 49 53 39
milyonline Cina 50 147 533
tinten-discount Germania 51 52 64
iloveu_father Cina 52 70 535
cxigfsfui-2 Cina 53 125 2,023
zorotools Stati Uniti 54 38 78
ihome-come Cina 55 56 402
wordery_specialist Regno Unito 56 106 359
bg27cyf Cina 57 123 327
roda12sport Germania 58 36 80
spares-2-go Regno Unito 59 54 50
echoii_mall Cina 60 84 851
premier_seeds_direct Regno Unito 61 44 31
awesomebooksuk Regno Unito 62 141 43
zysysy2012 Cina 63 42 23
ecd-germany Germania 64 77 354
bluelagoonproducts Regno Unito 65 101 127
premium247 Regno Unito 66 238 4,710
mycomicshop Stati Uniti 67 75 29
countryhouselibrary Regno Unito 68 263 4,842
huasharenmin2013 Cina 69 109 498
buy_gadgets Regno Unito 70 95 153
uhfdistribution Regno Unito 71 108 698
yallstore Stati Uniti 72 65 15
vovotrade_top Cina 73 57 485
linxiaoyu2011 Cina 74 521 2,659
ws-autoteile Germania 75 80 137
moex24 Germania 76 186 487
motointegrator Germania 77 134 1,222
monster_bookshop Regno Unito 78 60 220
covershield Stati Uniti 79 50 144
outlet46 Germania 80 43 110
premier-factors Regno Unito 81 78 296
linda*s***stuff Stati Uniti 82 89 66
cmedia_group Regno Unito 83 338 2,296
discount_ms Germania 84 85 456
boltbase Regno Unito 85 119 470
nystamps Stati Uniti 86 92 148
go_vovotrade Cina 87 86 471
mallroom Cina 88 49 311
balloon-artistry Regno Unito 89 124 68
libing36920133 Cina 90 185 987
schutzfolien24-de Germania 91 61 20
elec-mall Cina 92 48 35
zeusmall Cina 93 66 398
mr-wiper Regno Unito 94 63 423
mcm Stati Uniti 95 79 94
coolgadget_de Germania 96 68 103
finestbazaar15 Regno Unito 97 210 2,961
salamoerf2015 Cina 98 756 5,195
bead-wholesale Cina 99 143 99
ajcj-fun Regno Unito 100 91 223

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