U.S. E-Commerce Key Statistics, Facts, and Information

U.S. E-Commerce statistics compiled from press releases, earnings reports and Marketplace Pulse data.

U.S. Total Retail Growth Rate

Calculated by comparing U.S. Total Retail Sales values to the year before.

2008-2009 were challenging years for retailers. The financial market meltdown that began in the fall 2008 dramatically reduced consumers’ discretionary spending power, resulting in the first quarter of negative growth. It took a year to restore to a growing retail market.

Total retail sales reached $4,849.77 trillion in 2016, a 2.6% increase compared to $4,723.96 billion in 2015.

See the chart

U.S. Total Retail Sales (unadjusted)

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and moving holidays.

See the chart

U.S. Total Retail Sales

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.

See the chart

U.S. E-Commerce Growth Rate

Calculated by comparing U.S. E-Commerce Sales values to the year before.

2008-2009 were challenging years for online retailers. The financial market meltdown that began in the fall 2008 dramatically reduced consumers’ discretionary spending power, resulting in the first quarter of negative growth. It took a year to restore to a growing online market.

E-commerce sales reached $394.86 billion in 2016, a 15.6% increase compared to $341.70 billion in 2015.

See the chart

Amazon Share of all US Online Sales

Percent of US online sales made on Amazon.com. Calculated by comparing Amazon North America Sales to U.S. E-Commerce Sales.

Amazon doesn't report Gross Merchandise Sold (GMS) value, but we estimate that marketplace sellers generate as much sales volume as Amazon itself. Thus when calculating this metric we multiply Amazon's North America Sales by 2x.

See the chart

U.S. Mobile Sales Share of Total E-Commerce Sales

Percenage of US e-commerce sales originating on mobile devices.

See the chart

U.S. E-Commerce Sales (unadjusted)

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and moving holidays.

See the chart

U.S. E-Commerce Sales

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.

See the chart

U.S. E-Commerce Sales as a Percent of Total Sales (unadjusted)

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and moving holidays.

Related data U.S. E-Commerce Sales as a Percent of Total Sales.

See the chart

U.S. E-Commerce Sales as a Percent of Total Sales

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.

Related data U.S. E-Commerce Sales as a Percent of Total Sales (unajusted).

See the chart