Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.
Amazon marketplace launched in Canada in November, 2003.
59,101 new sellers this year, 190 per daySo far this year 59,101 sellers joined the Amazon.ca marketplace. This equals to 190 new sellers every day. During the last month alone 5,876 new sellers joined. This is more than on other months this year.
85,908 sellers have products listed for saleThere are 85,908 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 24,842 sellers received a feedback review in a month. However during past 12 months 66,793 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
48% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 43% of the top 100 sellers, 57% of the top 1,000 sellers, and 48% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 99 products listed by sellers using FBA vs. 35,118 by those who don'tOn average a seller has 19,228 products listed for sale. Those who use FBA have 99 products listed on average, much less than those who don't use FBA at 35,118 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 13%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Amazon.ca Categories has the full list of top categories.
277,634 feedback reviews in a monthAll sellers received a total of 277,634 feedback reviews in a month. Top sellers accounted for 91% of that. During the last 12 months on average 283,280 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.ca sellers.
Zoetouch with 1,044% feedback increase at the top of trending sellers listDuring the last month Zoetouch increased their feedback received by 1,044% from the month before. They are at the top of the trending sellers list. They are currently ranked 115th overall. Other trending sellers have also increased their feedback reviews: HalloweenCostumes by 226%, DC TRADE by 122%, _betterworldbooks_ by 104%, Nearfine by 73%, and Pertemba CA by 70%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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