Amazon.ca Marketplace in Canada

Amazon Canada

Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

962 new sellers this year, 192 per day

So far this year 962 sellers joined the Amazon.ca marketplace. This equals to 192 new sellers every day. During the last month alone 4,969 new sellers joined. However this is less than on other months this year.

89,451 sellers have products listed for sale

There are 89,451 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 29,212 sellers received a feedback review in a month. However during past 12 months 69,709 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

52% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 53% of the top 100 sellers, 62% of the top 1,000 sellers, and 52% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 82 products listed by sellers using FBA vs. 11,967 by those who don't

On average a seller has 5,738 products listed for sale. Those who use FBA have 82 products listed on average, much less than those who don't use FBA at 11,967 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 16%, Clothing & Accessories at 8%, and Toys & Games at 7%. Top Amazon.ca Categories has the full list of top categories.

360,088 feedback reviews in a month

All sellers received a total of 360,088 feedback reviews in a month. Top sellers accounted for 89% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.ca sellers.

What Do You Meme, LLC with 275% feedback increase at the top of trending sellers list

During the last month What Do You Meme, LLC increased their feedback received by 275% from the month before. They are at the top of the trending sellers list. They are currently ranked 67th overall. Other trending sellers have also increased their feedback reviews: Tee stars by 216%, Prestige Beauty Solutions by 161%, CafePress CA by 153%, U-geek by 127%, and Wordery Canada by 120%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.ca sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Aosom Canada 101 103 121
PWR+ 102 74 77
[email protected] Medical 103 77 151
Avantreedirect 104 179 336
Hoosier Hill Farm Canada 105 98 264
J.Rosée FINE JEWELRY 106 347 1,042
BookOutlet Canada 107 65 19
Ink First 108 69 112
marvelio-ca 109 67 29
Powerextra 110 162 608
Character CA 111 673 1,996
TheOnlineDrugstore - USA 112 79 233
Morpilot 113 153 566
Warehouse105 114 92 94
JADD ENT 115 188 132
Premium Nature 116 121 510
Avidlove 117 124 392
AudioPoutine 118 112 104
Holan Direct 119 146 509
beat_goes_on 120 97 47
Emson Canada 121 108 213
Radha Beauty Products 122 272 987
CanaKit 123 110 174
Mystic-Moments 124 62 204
mear 125 144 518
Ergodebooks Ships from USA 126 196 317
Ringke Official 127 135 97
Springfield Distribution Canada 128 277 225
M plus L 129 111 227
DigiHero 130 229 856
ShopTronics 131 222 127
GooBang Doo CA 132 51 91
MonkeyJack 133 249 912
Clever Creations Canada 134 512 1,259
Leelbox 135 58 195
Hanlesi 136 150 627
WFLCA 137 651 1,261
TacklifeDirect 138 206 657
Crucial Vacuum Inc. 139 105 131
nagiry 140 59 25
NY Lingerie CA 141 152 339
CafePress CA 142 317 371
emaxland 143 83 20
Comfy Moda Boots Canada 144 538 720
All Natural Advice Limited 145 96 154
Meaneor 146 145 503
Majdell Group 147 310 383
Firodo 148 1,211 3,056
Lakefront Market Group Canada 149 252 790
Hyperikon 150 131 427
SoftMoc com Canada 151 207 308
Yaemart 152 241 749
Upper Echelon Products 153 1,045 2,751
Russell-books 154 404 153
Dland-USA 155 200 305
iphotoxx 156 104 263
AOFU Direct 157 409 1,349
MH_Smiling 158 419 1,262
MENKO TELECO 159 120 235
GLS-CA 160 242 800
Inskin Canada 161 139 167
Prestige Beauty Solutions 162 941 1,740
IceJerseys CA 163 579 409
Aero Malls 164 126 210
Maple Mountain Imports 165 851 2,325
Fancii¬ģ 166 352 972
U-geek 167 1,591 3,684
Holigoo Direct 168 359 1,038
MyWorldwideMarket 169 148 259
Linking Store 170 137 260
ABCsell 171 91 165
CWK (Ship from CANADA) 172 93 150
American World 173 332 751
COWIN 174 769 2,120
Beebiz 175 368 1,202
hytca 176 1,271 3,165
Toynk 177 406 297
Viva Naturals 178 450 1,463
Rose Merchandise 179 248 219
kumanCa 180 208 599
Just 4 Games 181 266 212
CanadaAutoSupply 182 197 292
ShoeMetro CA 183 130 223
hotzzz 184 641 1,916
BQLZR(15-26days arrive, Intimate Customer Service) 185 140 207
Canada Dawgs 186 195 431
VersionTech 187 210 303
BlitzWolf 188 296 703
Mountain Warehouse Inc 189 742 2,138
TeeHeeSocks 190 418 909
Daffodil CA 191 169 148
Globmall CA 192 87 271
Lafraise CA 193 303 420
Rainbow Doremi 194 618 1,840
WONE YI 195 392 1,329
Homey Homes Direct 196 567 737
Gifted Living 197 354 342
LamicallDirect 198 311 977
AresparkDirect 199 168 326
Poweradd Direct 200 247 523