Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.
59,968 new sellers this year, 193 per daySo far this year 59,968 sellers joined the Amazon.es marketplace. This equals to 193 new sellers every day. During the last month alone 6,633 new sellers joined. This is more than on other months this year.
100,937 sellers have products listed for saleThere are 100,937 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 22,997 sellers received a feedback review in a month. However during past 12 months 63,227 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
56% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 47% of the top 100 sellers, 57% of the top 1,000 sellers, and 56% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 254 products listed by sellers using FBA vs. 16,599 by those who don'tOn average a seller has 7,885 products listed for sale. Those who use FBA have 254 products listed on average, much less than those who don't use FBA at 16,599 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
191,101 feedback reviews in a monthAll sellers received a total of 191,101 feedback reviews in a month. Top sellers accounted for 91% of that. During the last 12 months on average 193,394 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.es sellers.
nagiry-espa├▒a with 148% feedback increase at the top of trending sellers listDuring the last month nagiry-espa├▒a increased their feedback received by 148% from the month before. They are at the top of the trending sellers list. They are currently ranked 39th overall. Other trending sellers have also increased their feedback reviews: Weetop by 79%, GoldenSwing by 39%, oodji by 34%, Supermart USA by 27%, and Hispazon Shop by 27%.
Amazon.es European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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