Amazon.co.uk is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring Bookpages.co.uk, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.
Amazon marketplace launched in UK in March, 2002.
72,304 new sellers this year, 233 per daySo far this year 72,304 sellers joined the Amazon.co.uk marketplace. This equals to 233 new sellers every day. During the last month alone 5,959 new sellers joined. However this is less than on other months this year.
167,735 sellers have products listed for saleThere are 167,735 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 62,899 sellers received a feedback review in a month. However during past 12 months 134,252 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
34% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 33% of the top 100 sellers, 27% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.uk marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 655 products listed by sellers using FBA vs. 25,239 by those who don'tOn average a seller has 18,046 products listed for sale. Those who use FBA have 655 products listed on average, much less than those who don't use FBA at 25,239 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics & Photo category20% of the top sellers have their main category as Electronics & Photo. Other popular categories are Toys & Games at 14%, Clothing at 10%, and DIY & Tools at 8%. Top Amazon.co.uk Categories has the full list of top categories.
1,536,948 feedback reviews in a monthAll sellers received a total of 1,536,948 feedback reviews in a month. Top sellers accounted for 80% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.co.uk sellers.
The Royal British Legion with 2,545% feedback increase at the top of trending sellers listDuring the last month The Royal British Legion increased their feedback received by 2,545% from the month before. They are at the top of the trending sellers list. They are currently ranked 82nd overall. Other trending sellers have also increased their feedback reviews: SW Traders by 1,723%, Badgepinworld by 1,200%, elixir77uk by 895%, NA Books Ltd by 739%, and zoetouch by 568%.
Amazon.co.uk European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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