Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
Amazon Marketplace first launched on Amazon.com in November 2000.
372,079 new sellers this year, 1,200 per daySo far this year 372,079 sellers joined the Amazon.com marketplace. This equals to 1,200 new sellers every day. During the last month alone 31,479 new sellers joined. However this is less than on other months this year.
670,652 sellers have products listed for saleThere are 670,652 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 194,388 sellers received a feedback review in a month. However during past 12 months 512,667 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
64% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 68% of the top 100 sellers, 64% of the top 1,000 sellers, and 64% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 1,347 products listed by sellers using FBA vs. 46,306 by those who don'tOn average a seller has 19,279 products listed for sale. Those who use FBA have 1,347 products listed on average, much less than those who don't use FBA at 46,306 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category18% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 15%, Home & Kitchen at 13%, and Health & Household at 12%. Top Amazon.com Categories has the full list of top categories.
3,129,573 feedback reviews in a monthAll sellers received a total of 3,129,573 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,811,852 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.
Terri Concho with 1,736% feedback increase at the top of trending sellers listDuring the last month Terri Concho increased their feedback received by 1,736% from the month before. They are at the top of the trending sellers list. They are currently ranked 1,304th overall. Other trending sellers have also increased their feedback reviews: Zoetouch by 1,527%, Next Think Technology by 1,188%, urbanextreme by 1,142%, AlgaeCal by 918%, and HappyYoung by 903%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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