In 2008, eBay.com.au began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.
399,500,512 products399,500,512 products are listed for sale by eBay.com.au marketplace sellers. On average a seller has 2,280 products listed for sale.
Clothing, Shoes, Accessories is the top category22% of top sellers have their main category as Clothing, Shoes, Accessories. Other popular categories are Home & Garden at 17%, Phones, Smart Watches & Accessories at 9%, and Health & Beauty at 8%.
12,367,678 feedback reviews in a monthAll sellers on the eBay.com.au marketplace received a total of 12,367,678 feedback reviews in a month. During the last 12 months on average 12,719,850 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending eBay.com.au sellers.
99% run an eBay storeMost top sellers, 99% to be exact, run an eBay store. Sellers have an option to run a Basic, Premium, or Anchor store which each bring increasing benefits, but all in a way allow a seller to have a website inside of eBay to act as a landing page. Which means sellers can customize the design of it, create internal pages, and have a name for it.
85% have the Top Rated Seller statusTop Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 85% of the top sellers have the Top Rated Seller status. Of those with the Top Rated Seller status 16% are local sellers, meaning based in Australia. Top Rated eBay.com.au sellers.
16% sellers based in Australia, 84% are internationalAmong top sellers most are based in China, representing 31% of all sellers. Other common locations include United States at 22%, United Kingdom at 21%, and Australia at 16%. Many sellers on eBay.com.au marketplace are not based in Australia, instead they participate in cross-border trade. While eBay.com.au is a local website for Australia customers, most common location for a seller is China. Thus local eBay.com.au sellers are filtered to only include Australia based sellers.
35% of sellers based in China35% of top sellers are based in China and Hong Kong. 41% of international sellers on eBay.com.au are based in China and Hong Kong, showing that international selling on eBay is dominated by Chinese sellers, and that customers are happy to buy from them. There is no concept of Prime to offer free two-day shipping on eBay, so many buyers are used to waiting a bit longer for their products to arrive.
massage_and_fitness with 3,525% feedback increase at the top of trending sellers listDuring the last month massage_and_fitness increased their feedback received by 3,525% from the month before. They are at the top of the trending sellers list. They are currently ranked 4,945th overall. Other trending sellers have also increased their feedback reviews: giftcardstore_au by 2,575%, ygf by 2,055%, dreamluo15 by 1,206%, milanoo by 1,203%, and goodshopping2015 by 992%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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