Walmart Marketplace

Walmart Marketplace

In 2009, Walmart launched Walmart Marketplace. Products from retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items, with the seller’s name displayed on the items. While initially requiring an invite, in 2016 Walmart made it easier to join the marketplace in hopes to increase its size as Amazon USA marketplace continues to grow.

Walmart is the second largest online retailer in the US, after Amazon, with yearly online sales in the range of $13-$15 billion. Walmart has made some key acquisitions like Jet.com for $3 billion to furher grow in e-commerce.

Walmart is the world's largest company by revenue, with over 11,000 stores in 28 countries.

16,963 sellers

Walmart marketplace has 16,963 sellers as of today. So far this year 62 new sellers have joined the marketplace, of which 299 joined during the last month.

11,103 have products listed for sale

However not all 16,963 sellers can be considered as active, since only 11,103 have products listed for sale. In early 2017 Walmart made feedback reviews for sellers obsolete, removing the functionality for sellers to receive any new reviews, thus differently than other marketplaces like Amazon or eBay there is no way to know the activity each seller is having.

On avg 2,638 products listed

On average a seller has 2,638 products listed for sale. In total 29,295,934 million products are listed by marketplace sellers, however many of those are duplicates since any product can be listed by multiple sellers, just like on Amazon.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Seller Month Rank Year Rank Lifetime Rank
Wayfair 204 6 1
UnbeatableSale 947 12 2
eForCity 1,486 4 3
Pharmapacks 12,570 1 4
Best Choice Products 2,287 2 5
Hayneedle 8,803 3 6
Tasharina Corp 13,039 5 7
VMInnovations 8,144 15 8
Altatac 2,821 13 9
Bic Warehouse 9,130 29 10
Zoro 11,707 19 11
Christmas Central 1,014 42 12
Fintie LLC 3,825 10 13
Overstock 11,773 16 14
eBags 68 3,824 15
iSave 4,162 14 16
AASKUS 675 70 17
Beach Audio Inc 3,424 28 18
DrHotDeal 9,794 20 19
Miles Kimball Company 4,027 24 20
SF Planet 11,905 30 21
Pro Team 136 3,878 22
Won Lane 11,841 9 23
AmericaRx Smart Shop 16,698 25 24
EEEKit 3,091 8 25
AGPtek 16,032 23 26
My Goods 10,984 39 27
ArtofDeals 3,623 43 28
Homesquare 16,104 38 29
PlumStruck 743 11 30
Beach Camera 13,502 26 31
SaveTronix 5,999 21 32
Costway 2,696 7 33
Best Service Stores 4,889 105 34
Tech2Date 8,275 27 35
LD Products 1,419 152 36
ULAK Cases 12,972 22 37
VitaminLife 3,156 72 38
Deal Genius 4,297 49 39
ApparelSave 10,588 56 40
antonline.com 13,236 89 41
Cameta Camera 10,654 91 42
Monoprice Inc 9,264 67 43
Focus Camera 9,597 190 44
Stuff4Crafts 3,358 73 45
TigerDirect 1,622 5,034 46
Simple Cell Inc 6,716 36 47
Babyhaven 8,470 93 48
BeltOutlet 1,487 57 49
MyOfficeInnovations 15,360 35 50
pcRUSH 4,095 157 51
ShopLadder 11,049 112 52
OJCommerce 6,784 48 53
Factory Direct Prices 2,421 144 54
Toynk Toys LLC 1,623 109 55
Buildcom 2,359 218 56
Wholesale Party and Costumes Supplies 13,044 174 57
AllTopBargains 12,907 31 58
VIPOUTLET 13,700 75 59
Big Deal Hunter 11,313 162 60
Direct Home Supplies 11,248 40 61
Aosom 2,757 76 62
Gem Stone King 2,090 59 63
MovieMars 3,499 17 64
BundleMonster 1,890 301 65
Shop247 13,105 79 66
BuyVPC 12,104 170 67
ihubdeal 5,019 37 68
DealYard 3,491 120 69
Toywiz 1 116 70
Shoplet 879 298 71
Music123 811 208 72
The Roost 13,771 115 73
TCP Global Corp 8,798 106 74
Linenspa 1,082 113 75
PCMicroStore 3,690 159 76
ProMax Commerce 10,268 18 77
SIM Supply Inc 10,326 155 78
AMI Ventures Inc 9,665 32 79
CPO Outlets 10,526 247 80
Zavko Inc 10,068 41 81
Minisuit 2,555 270 82
Beadaholique 1,756 189 83
Luxury Divas 8,732 211 84
OpticsPlanet 1,554 199 85
Champions On Display 10,522 254 86
Calendars LLC 2,489 97 87
New Ocean Enterprises Inc 3,494 62 88
Chrome Battery 7,427 50 89
Captain Dave Inc 8,340 233 90
Zizo 5,215 55 91
Shoebuy.com 608 202 92
DealClock 8,211 61 93
In The Swim 12,305 610 94
AutoBodyNow 2,424 66 95
Electronic Express 15,292 149 96
Happydealmall 5,350 34 97
Hobby Hunters Inc. 14,898 133 98
Realco USA 3,164 52 99
Crucial Vacuum 11,050 128 100

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